Social media vs. blog: which strategy is more worthwhile?

[soniya55531]

Do you feel like social media is the only way to make money online these days? Many people think so. However, effective marketing must work on several fronts – a strategy that makes all the difference at the end of the month.

It's a real challenge to find someone who isn't active on at least two social networks these days. Just as many influencers have moved from blogs to apps, many companies have left blogs aside to bet on this trend.

However, the experience of this migration is like going to the beach to relax and, upon arriving, discovering that it is crowded with people, with inflated prices and no shade. The Internet provides much more information than the user is able to assimilate. Brands compete for space in the feed with news reports, friends, family and celebrities. And, to ensure that the user receives advertising in such a crowded space, increasingly expensive ads are needed.

When looking at Google search results, the scenario is viber data not much different. The blogging strategy proved to be a success , but it became a popularized resource, where companies and individuals began to distribute content uncontrollably. Keeping a blog active without following rules does not bring results , and the approach ended up being worn out, with the image unfairly tarnished.

On the other hand, companies that produce quality content that helps their audience resolve doubts gain many points in authority and rank higher in Google's organic searches, in addition to improving sales.

Does this mean that companies should abandon social media and go back to blogging? Absolutely not. Each strategy has its own specific demand and reach, and the idea is that they complement each other.

Blogging is the most efficient way to generate visitors to your website , based on a relationship of trust and demonstrations of authority.

Social media is the best tool for having “real” interaction with the public , as it is possible to follow and react to each new development, always staying up to date with current topics and trends.