Most marketers now realize that they need to make the transition from a classic communication approach of broadcasting and advertising to an approach based on content. However, for most people it is still very intangible what exactly that means. To help with this, we wrote a pragmatic step-by-step plan for companies to start with content planning. The step-by-step plan is based on various studies that we conducted over the past year. In this article I will explain the six crucial steps that are necessary for a good content strategy.
Step 1: Topic selection
First of all, consider in which domains your company can offer unique content. Of course, brother cell phone list this content must be in line with the culture and company vision. When making this choice, it is wise to look at your own expertise on the one hand and at the degree of uniqueness in the market on the other. In addition, investigate the needs of the market. Find out what topics your target group is looking for. You can track down these domains via a 'netnographic' study or an extensive online search. For example, if you work for a company that operates in home care, you want to offer content about the diseases that your company knows a lot about, about which there is currently a lack of information and that many people are looking for. In this way, you reach an interested audience. Combining the internal (degree of uniqueness) and external (what people are looking for) dimensions with each other leads to four categories: is not unique in and that has little demand for is a waste of time and money. 0% of the content falls into this category.
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