Jo Caudron , entrepreneur with a great passion for technology and media developments, takes us into the past, present and future of media. The first acquaintance with the title is a bit confusing. What can you expect as a reader? It soon becomes clear that the book takes you along in the entire process of changes and developments in the world of media.
The book starts off well on page 13, where it is explained that the book is interactive. As a reader, you can download an app on the Media Morgen website . QR codes are listed throughout the book, which you can scan with your smartphone. A nice extra and fitting with the book!
“It's the end of the world and we know it”, REM sang in 1987. As a student of media and commun brother cell phone list ication, I am fairly familiar with the history of media, but I can imagine that it is a big question mark for many people. Due to the rapid (technological) developments, we quickly forget that the internet has not even existed that long and that it started as a means to communicate messages to the consumer. It was 'one way' communication.
“Anything, anytime, anyplace, for no reason at all”, sang Frank Zappa. This slogan fits perfectly with the technological developments. The classic media story is falling apart, especially young people are no longer led by the 'big organizations'. The OD generation or the Media OverDose Generation no longer waits for content, but has access to everything everywhere and at all times.
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