How: After a purchase, segment customers based on the product they bought. Send personalized recommendations for complementary products or higher-tier services via WhatsApp.
ROI Impact: Directly increases average order value (AOV) and customer lifetime value (CLTV) by encouraging additional purchases from existing customers, which is more cost-effective than acquiring new ones.
Example: After a laptop purchase, suggest relevant accessories like a mouse, keyboard, or software subscription.
II. Improving Customer Lifetime Value (CLTV) and Retention
Personalized Post-Purchase Engagement:
How: Send automated messages like usage tips, care instructions, or tutorial videos after a customer purchases a product. Proactively ask for feedback or reviews.
ROI Impact: Increases customer whatsapp number list satisfaction, reduces returns, fosters loyalty, and encourages repeat purchases. Satisfied customers are more likely to become brand advocates.
Loyalty Programs & VIP Treatment:
How: Use your WhatsApp list to communicate loyalty program updates, exclusive perks, early access to sales, or birthday rewards to your most valued customers.
ROI Impact: Increases customer retention, boosts repeat purchase rates, and cultivates a sense of exclusivity that encourages continued engagement and spending.
Re-engagement Campaigns:
How: Identify inactive customers on your list (e.g., those who haven't purchased in 90 days) and send personalized messages with a compelling offer or a reminder of your value proposition.
ROI Impact: Recaptures lost revenue from dormant customers, reducing churn and improving overall customer base health.
III. Reducing Operational Costs (Cost Savings)
- Board index
- All times are UTC
- Delete cookies
- Contact us