New level of marketing thanks to a unified system

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The marketing department received the maximum benefit from the implementation of Bitrix24 CRM marketing, since we managed to collect all the data about the client in a single system (general data about the client, and the history of visits to salons, online store and clinic, and the history of communications with the client, and data on his vision and doctor's oman email list recommendations, and the history of the client's purchases, and the frequency of purchases).4.jpegThe purpose of such a volume of relevant data is to very flexibly segment the audience and specifically influence it in a personalized manner. That is, we send people only the information that concerns their needs. As a result, we get a high conversion rate of repeat requests, positively influence loyalty rates, repeat sales and cross-sales, and increase the average bill. For example, we have a segment of clients who are currently making decisions about buying glasses based on the recommendations of an ophthalmologist. We can warm up this segment with targeted advertising, personalize e-mail newsletters on how to choose glasses, how to care for the product, send customers information about current promotions on those types of products that suit them in the customer's preferred communication channel (SMS, messengers or social networks). Or another example, we highlight a segment of customers who bought glasses from us for everyday wear more than six months ago. This is an excellent segment for cross-selling. We can send customers a chain of letters about the correct care of the product, talk about fashion trends in the field of eyeglass frames, sports frames, sunglasses with diopters, evening frames. We can also influence this segment in social networks and YouTube by showing video reviews of products that could be useful to them and various accessories for them. And, of course, we can influence the customer loyalty indicator by congratulating them on their birthday, notifying them in time about the status of their order and the time of an appointment, sending them personalized promotions. Thanks to CRM marketing, the company received a flexible tool for personalized communications with the customer base, which is limited, perhaps, only by the imagination of the marketer. Combining all customer data in a single database provided new opportunities for working with clients. Creating unique customer offers for target audience segments, repeat sales, cross-sales increased both the cost of the average check, and conversion and sales volume in general. New functions for online sales appeared, as well as sales via messengers. A single database unified and combined disparate information on clients. And automated processes increased and diversified analytical data by created categories several times. This facilitated and improved the quality of control, and also provided the opportunity for flexible segmentation of clients and, as a result, led to a variety of unique offers. CRM marketing helps companies reduce costs and get effective results from sales. With the help of such a business strategy, you will learn about the behavior and needs of customers, create long-term relationships with them. Implementation and optimization of the customer relationship management system requires the involvement of a team of specialized specialists, but such a business tool brings very good results, albeit gradually. Are you interested in the service? We are waiting for you at the IPG Digital Agency!