Ordinary and exquisite
Pre-made rice is gaining popularity
Before pre-made rice, this ecological niche was mainly occupied by list of luxembourg whatsapp phone numbers -heating hot pot and self-heating rice.
But pre-made rice gradually gained ground, squeezing out these tastier and more interesting predecessors.
Ma Shangying data shows that in the first three quarters of 2024, the sales and sales volume of self-heating hot pot and self-heating rice declined significantly year-on-year:
According to data from Gongyan Industry Research Institute, the market size of my country's pre-prepared rice industry will reach 3.256 billion yuan in 2023, a year-on-year increase of 7.99%. It is expected that by 2030, the market size of China's pre-prepared rice industry will reach 4.666 billion yuan.
Why does one grow while the other grows?
The first is health concerns.
In terms of the rice product itself, pre-made rice is very different from them.
The production process of pre-made rice is no different from that of normal rice, and the ingredient list is as clean as a freshly washed face.
The rice in the self-heating pot is "artificial rice", which is the product of rice that has been crushed, processed and reorganized, so it tastes somewhat different from ordinary rice.
The less processed, the higher the consumer acceptance.
The ingredients list of Golden Arowana Fresh Rice only contains water and rice. Source: Internet
On the other hand, although pre-prepared rice has no side dishes and is plain and white, its lack of special features is its biggest feature.
Whether it is self-heating hot pot or self-heating rice, there are only a few types of combinations and flavors, and the taste is not much different. It is okay to try it for novelty or for emergency use, but it is impossible to eat it every meal.
