7 Effective Remarketing Methods
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To make it easier for your young website to home owner phone number data gain trust from search engines, speed up its promotion by carrying out the most important activities in this direction:
Website audit
Carefully analyze your resource for errors, shortcomings and correct them. Do not forget that the main ranking parameters today are: usability, site loading speed, adaptation for mobile gadgets, etc.
Collection of semantic core
Form the most complete semantic core in your industry. After collecting and clustering (dividing into semantic categories) key queries, there should be no questions left that the site would not answer for the target user. The quality of work and the increase in the number of visitors are greatly influenced by a well-thought-out structure of sections and materials. This is the basis of the site.
Interlinking pages
When creating text content for a new site, remember about internal optimization – interlinking of pages. If it is done qualitatively between new and old pages, you will save your time and money.
Promotion by low-frequency queries
At the start of the project, focus exclusively on promoting low-frequency (LF) queries, which are very important when promoting a young resource. Do not immediately take on competitive LF queries. This will negatively affect your budget and will not give an effect at the initial stage of promotion.
It is worth taking on high-frequency queries only when search engines already trust the site and rank its pages well. Each query should correspond to a specific page on your Internet site, from the content of which the user could get a detailed answer to his question.
Resource update
For quality promotion, it is also necessary to update the resource, thereby increasing the number of pages. Post new content gradually. No need to post articles of 3,000 characters every day, where the topic is partially revealed. It is better to give readers one useful extensive material once a week.
Here is an example of effective content: the account of link promotion expert Brian Dean (@Backlinko), who currently has only 34 posts on his blog. But his materials are so interesting and voluminous that they evoke a huge positive response from the audience. This is confirmed not only by the impressive traffic on his blog, but also by the number of comments and reposts on social networks. At the same time, it often takes him several weeks to write one article. But the effect of such publications exceeds all expectations.
Using external links
Don't be shy about referencing external authoritative sources in your materials: Wikipedia, YouTube, etc. The results of numerous experiments by SEO experts have shown that such links are useful for search robots. It doesn't matter whether it's an external or internal link. Even if your page gives some weight to another resource, you'll get a good result from a high-quality thematic link placed in the right place. Be sure to set up external links to open in a new browser tab so that visitors don't leave the web resource.
Drawing up competent technical specifications
If you can't write large, high-quality articles, order them from a copywriter. Need great material? Then make the most understandable technical specifications. The more detailed and concise it is, the better the quality of the texts will be. Users especially like selections, guides, and cases. Be open and honest with your readers. People immediately sense insincerity and leave the site. If your advice is useful, the person will most likely visit the web resource again.
Launch of contextual advertising
If you have a small starting budget, launch marketing campaigns in the Yandex.Direct and Google AdWords contextual advertising networks. These are great tools for those who are not happy with long waits. And most importantly, they allow you to quickly get statistics on behavioral factors for search engines.
But remember: you shouldn't invest a lot of money in contextual advertising. It is important for you to get a positive ROI from the marketing campaign at the end of the month. If it is difficult to set up a PPC campaign and you cannot achieve the desired results right away, pay special attention to the content and website optimization. Entrust the setup of the campaign in Yandex.Direct and Google AdWords to a professional.
Email Marketing
Promotion of a young website should be carried out using email marketing. Thanks to useful and interesting content, you will quickly increase your subscriber base. Email newsletters are a very effective sales method, which for some reason is not always in demand among beginning webmasters and businessmen. The same can be said about video marketing, in which there are more and more competitors.
Yes, running a video blog is a difficult task, taking a lot of time. But such promotion of a site, especially a young one, gives incredibly high results. Remember the effectiveness of video podcasts and from the very beginning of the new platform's existence, share thematic videos with the YouTube audience.
Collecting feedback
Reviews on the site are one of the most important commercial ranking parameters. Collect real reviews from customers and post them on your resource. Encourage buyers to leave detailed recommendations, offering discounts or bonuses in return.
Cooperation with partners
Don't miss the opportunity to turn competitors into partners. Agree on cooperation on mutually beneficial terms, mention each other in email newsletters, organize joint promotions or webinars.
Neutralization of negativity
Monitor the reputation of a new resource from the very beginning of its work. Respond to any negative comments in detail and to the point. If you made a mistake somewhere, admit your mistakes. This way you will gain the trust of potential clients and increase their loyalty to your brand.
Dialogue with users
Don't get hung up on traffic. You should work on your site every day, constantly improving it. Have constructive conversations with readers, viewers, and you will see that promoting a young site gives excellent results.
Thanks to a competent promotion strategy and high-quality content marketing, you will quickly and free of charge bring “green” pages to the TOP for low-frequency queries.
