Does the article inspire confidence?
Are there any publications on the site that are similar in meaning but optimized for other queries?
Who was the content created for: search moj database engines or readers?
Does the article contain original information, research data, or expert opinion?
Showing different points of view on the issue?
Can the material be called literate and stylistically correct?
Would you like to bookmark this post or share it with friends?
Methods of transmitting information to the user
Own blog.
Your own website is a platform that you manage. You decide which sections to create and what to fill them with. Maintain a balance between producing useful content and promoting your product. Add features to your website, such as ordering a call back. This will not irritate readers, but if necessary, a potential client will contact you in one click.
When working with a website, stick to the audience interaction strategy. The content must meet two main criteria: be high-quality and optimized. This is the only way to attract attention and gain the audience's trust.
Own blog
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Thematic platforms.
We are talking about online publications where materials on a certain topic are regularly published. If you are a newbie in online promotion, the audience of such a resource will be much wider. It is worth closing your eyes to the need to place your intellectual property on third-party sites and start publishing regularly. This way you will achieve the goal - spread information about the company and develop a good image so that in the future, clients will contact you directly.
Mass media or electronic magazines.
It was mentioned above that traditional content marketing methods do not require large investments, but the effect does not come immediately. Additional investments will be needed if you want to speed up the process a little. For example, publications in the media in most cases must be paid for. You can submit an ad for free only if you have unique experience that you will share as an expert.
Social media.
Every self-respecting organization has pages on social networks. Even the largest market players register on VKontakte and Instagram. Social networks are used to post original content and two-way communication with the audience, which has a positive effect on the corporate image.
Youtube channel and similar.
Video content has been gaining popularity in recent years. This trend can be seen in Instagram, which was originally created to publish photos, but now has more and more videos appearing there.
One of the most popular resources of the RuNet is Youtube, where users search for content on a variety of topics. Entrepreneurs can take this tool into service, create their own channel and shoot a series of short educational videos for it.
Email marketing.
An ideal method for communicating with an existing subscriber base. Working with a “warm” audience is much more effective than sending letters to those who have never heard of you. The advantage of this interaction channel is that people check their mail every day and visit websites when necessary. If a client is interested in the subject of the mailing, they will definitely study the materials you provide.
