Segmenting is nothing more than classifying your users into groups and subgroups until you find the one that best fits your target. You can segment, for example, by sex. Or refine it a little more by grouping men between 25 and 30 years old who like sports.
In recent years, email has become a powerful tool for building customer loyalty and knocking on your customers' doors. To do this, the most important thing is to have a complete database of your customers.
In addition, for your message to be successful, it is important that you speak on a personal level, taking care of the message and paying special attention to the frequency of sending it.
TABLE OF CONTENTS
Advantages of email marketing
1.- It is effective
2.- Allows you to take advantage of segmentation
3.- It is measurable
4.- Provides flexibility of formats
5.- An economic channel
6.- A non-intrusive medium
A segmented database afghanistan email list the key to success
1.- Demographic characteristics
2.- Interests of your clients
3.- Geolocation
4.- Segmentation based on click
5.- According to the reputation of your users
Advantages of email marketing
Compared to other channels, email marketing has some advantages that can be very attractive:
1.- It is effective
Unlike other types of customer acquisition or loyalty tools, it is most logical that the subscriber themselves provide you with their data. This is a proactive audience that is open to receiving your messages.
2.- Allows you to take advantage of segmentation
You can tailor your message to the exact customer you really want to impact. The more data you have about your users, the easier it will be for you to define characteristics. And the more likely you will be to build an engaging message.
3.- It is measurable
The ability to measure results is one of the essential actions in any online marketing campaign. In a channel like email, if you use a professional email marketing platform, you will have access to all kinds of data to evaluate the impact of your campaign: openings, clicks on links, unsubscriptions, bounces, etc.
