Let's get to the numbers. According to data published by LinkedIn :
86 % of B2B companies that use ABM Marketing say that thanks to this denmark whatsapp number strategy they have increased their sales closing ratios
91 % of B2B marketers report sales with larger companies
After implementing an ABM strategy, companies have seen a 171% increase in the average value of their sales
80% of B2B companies interviewed around the world stated that ABM Marketing was in their plans and budgets for 2021.
However, according to data from the latest Connext Annual Report , 12% of B2B companies in Spain were planning to start ABM strategies . Moving from theory to practice is still a pending task.
In this article, we will quickly review the keys to ABM Marketing . Then, we will explain how this strategy is key to empowering the sales team, aligning departments and improving business results.
Table of contents
ABM Marketing Strategy, what is it?
5 Keys to ABM Marketing for B2B Companies
1. Is it a useful strategy for your company?
2. Objectives: how to set them
3. How to make the account selection
4. High customization
5. Marketing and Sales Alignment
How to empower the sales team with ABM Marketing
1. With common goals
2. Sales enablement: making the real alignment
3. Strategies and procedures
4 Exploiting content and marketing efforts
5 Forming the team
- Sales training
- Business tools
ABM Marketing Strategy What is it?
ABM (Account Based Marketing) is a customer acquisition tactic that combines content marketing, technology and commercial actions . In this strategy, we focus on a specific list of accounts that we want to reach. Then, a specific plan is drawn up and special importance is given to data analysis.
In addition, ABM is carried out alongside the sales team . Therefore, close interdepartmental collaboration is created to achieve results, which allows teams to be aligned.
