Why Persistence Pays Off in Lead Generation

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However, if your business operates in more complex industries, you might find that blog posts alone won't do the trick. In these cases, the best thing you can do is add a visual element to the educational content you put behind your landing pages.For instance, if you check out the driveway mirrors landing page on the national safety mirror page, you'll see how effectively this brand uses illustrations to make the educational post on the landing page easy to understand.

After all, if product understanding leads to a higher conversion uk db center likelihood, it's only natural that including a few images or illustrations could make it easier for you to increase lead generation.Quizzes, calculators, and other interactive contentmore often than not, boosting conversions on landing pages comes down to engagement rates. That is, the more successful you are at capturing and retaining the attention of web visitors, the more likely they will convert into leads when given the opportunity.



Now, there are many excellent ways to utilize content in a way that will maximize engagement. Investing in high-quality blog posts, embedding them with images, or presenting users with video instead of written text are all excellent ways to provide your audience with value while keeping them interested. However, there is one particular format that drives engagement like no other: interactive content. According to data from , interactive posts get % more views than non-interactive ones.