It is also not relevant that it attracts many visitors if in the end they are “just passing through” and do not take any action and you do not know what the visitors to your website do .
What I mean by all this is that to create a custom web design it is necessary to create the structure of the personal brand website , know the strategy to apply to the website and define some web objectives .
These points are essential for a good user experience , and therefore, a better projection of your brand's personality through the content and creation of your website .
What objectives can my website have?
Visibility is the goal of any website, we almost take it for granted when creating a website, so it is necessary to be more specific and know how to generate visits to the website .
Always remember that your website is a work tool, and it should help you achieve very specific goals in your business.
I'll give you some examples:
Sign up for the newsletter , which will allow you to develop an email marketing strategy .
Filling out your WordPress contact form , an important step before making a sale.
When purchasing a product or service , for example, a designer who wants to sell a custom web design service will be interested in measuring direct sales from their blog.
The goal of your website is to know what action you want users who visit your page to complete , and this is where a good structure is important to achieve this goal.
That said, let's get to the most interesting part, because I want to share with you some ideas to structure your website based on the objectives you define for your personal brand .
what-to-put-on-the-home-page-of-a-website
Basic structure of a website
Although this does not respond to a specific purpose, it is relevant to mention it, since it is the structure that you will find on personal brand websites .
Within the different parts of a website we can find:
Header : Here we will see the top menu, a cover image with the slogan or signature of the personal brand and a contact, reservation or newsletter form.
Body: welcome and presentation, value proposition, project portfolio, services, etc.
Footer : social media icons, Instagram banner, privacy policy , cookies .
The position of each element responds to a digital marketing strategy with guaranteed belgium whatsapp number data results (areas where users click the most).
It is no coincidence that many websites use this traditional scheme.
Simple, effective and practical.
But here comes the good part, because just as you have found your personal seal to differentiate yourself from your competition, your website also deserves to be competitive and not remain in a basic structure.
Now you know what to put on the home page, which is also the most important and the first one that the user will see when performing a direct search.
Here, what you have to show at a glance is your value proposition, where you explain what you do and why they should hire you or enter the sales funnel you have created with a CTA or call to action.
Some items you should have are:
Logo and menu.
Personal photography, product or service image.
Headings (H1, H2, H3…) with persuasive headlines.
Call to action buttons.
Text that helps the user understand your project and purpose.
Structure of a services landing page
If you have caught the user's attention with the main page, their next landing page will be on your services, and here do not make the mistake of selling for the sake of selling, forget about the teleshopping commercial tone.
Remember that your visitor has entered your website because they are looking for a solution for something that “hurts,” they need, or they long for.
Demonstrate empathy with your messages and respond in a friendly manner. What do you offer them? What benefits or advantages will they have by acquiring your service or product? What will they get out of it?
Basic elements you should consider:
Personal/professional photography.
