The first steps in industrial marketing

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Now that we have reviewed the idiosyncrasies of the industrial sales cycle , let's analyze the first steps that must be taken to create a solid and useful marketing strategy. Before we start creating new information and new channels of contact with the client, we must review what we have and locate points of improvement:

1. Analyze the current situation of your business
For years, your company has been answering america cell phone number list customer questions: brochures, websites, product catalogues, information leaflets, webinars or video demonstrations.

What questions do these industrial marketing materials answer ? Do you think a potential customer would get useful answers from them to make a decision? Are there important questions left unanswered? How do they access these materials?



2. Set inbound marketing goals and objectives
Objectives are not just for the sales department; the efforts made in the marketing department must be reflected in the form of goals. When it comes to industrial marketing , it is very easy to check that objectives are being met, thanks to the huge amount of data measurement tools that analyse the performance of digital channels.