Events are typically associated with web pages or elements like buttons, links, and forms. They can further track necessary conversions on your site, such as purchases, email signups, and form submissions.
Events Types in Google Analytics 4
Google Analytics 4 (GA4) event types are a way to measure user interactions or occurrences on websites and apps. They provide valuable insights into user behavior and allow marketers to tailor their strategies accordingly. The following list provides an overview of the different GA4 event types available:
Automatically Collected Events: These events are automatically collected when you set up Google Analytics 4 on your website or app. They can include page loads, clicks, downloads, etc.
Enhanced Measurement Events: are collected when you set up Google Analytics 4 with enhanced measurement enabled. They can include video plays, site searches, scroll activities, etc.
Recommended Events: You must implement these events yourself but have predefined names and associated parameters, such as form submissions or add-to-cart purchases for E-commerce sites and apps. They unlock existing and future reporting capabilities in Google Analytics 4.
Custom Events: These events you define yourself and require a more advanced setup than the recommended events listed above. They do not appear in most standard reports, so custom reporting is needed for meaningful analysis of this data type.
Find the full list of automatic, enhanced, and recommended GA4 events in Google’s documentation here.
