Consequently, any brand mentions or product recommendations on their part may bring a significant increase in traffic and sales to the brand in question.
A woman sits on a couch, smiling and gesturing while speaking to a camera on a tripod.
What’s more, some influencers do not charge for their endorsements. You can send them one of your products as a gift or mention them on your social media page.
But for optimal effect, you’ll need to find the right social media personalities. That said, search for influencers that align with your brand’s core values and have a follower base that’s similar to your target audience.
Search Engine Optimization 8. Mobile devices generate 54.4% of all web traffic
Given that mobile phones have become the device of choice for most users around the globe, Google aims to improve its search experience by putting small screens at the top of its lists.
Consequently, the search engine plans to set mobile-first indexing as the default for all websites.
In other words, Google bots will focus on the mobile-friendly versions of websites when ranking them in the Search Engine Results Pages (SERPs) while leaving desktop versions aside.
To put it differently, a mobile-friendly website is becoming a must, rather than a nice-to-have.
That said, when creating a website, make sure to have mobile devices in mind during all web design phases: from developing the wireframe to laying out the UI, adjusting how your content will be displayed, etc.
9. 41% of adults use voice search daily
What’s more, 93% of consumers report they are satisfied with their voice assistant, so voice search will likely increase in popularity in the future.
This is a pretty big deal in terms of SEO, as websites will need to be optimized for voice search to increase their rankings.
In other words, you might need to adjust your keyword strategy. That’s because spoken queries are longer and sound more natural than typed queries.
Consequently, focusing on question-based, long-tail keywords is a good idea.
Furthermore, voice searchers typically seek quick answers to on-the-spot questions. This means that Google will rank web pages that provide short yet precise answers on a given topic higher.
In fact, the average voice search result is 29 words on average.
One way to go around this is by creating FAQs pages where you’d provide concise answers on multiple topics.
FAQs are also handy for improving your internal link-building strategy, as you can link your answers to other pages that cover the topics in more detail.
