So this idea of an internet built around it has everyone talking.
☛How Web3 could affect marketers
►1. Limited access to user data
In the short term, web3 could mean more data privacy for users.
Currently, companies make money from the data they collect from users gambling data malaysia Either by using it to fuel their marketing strategies or by selling it to third parties.
Proponents of web3 believe that a consumer should take a more active role in how their data is used and who they share it with, given the immense value it holds.
Would it make it harder for marketers to collect data from consumers? Possibly.
It would force marketers to be more transparent with data collection and use while finding new creative ways to reach their target audiences.
Web3 is all about redistributing power to the average consumer.
The idea is that consumers will decide and promote the ideas that interest them most, rather than being in the passenger seat. With this shift, marketers will have to lean more heavily on building a strong community.
As distrust in brands and how they use data grows, community is more important than ever.
►3. More confidence in content creators
Currently, many content creators feel at the mercy of the platforms they publish on with strict guidelines on what they can post with limited earning potential. Web3 would empower them with full autonomy.
