Determine who your inactive subscribers are
Set up a win-back campaign for your inactive subscribers
See what group of inactive subscribers you have left
Check for bounces and manage them
Determine who your inactive subscribers are
Inactive subscribers are simply subscribers that you no longer engage with. Think of customers who haven’t ordered from you in the past year, or customers who haven’t opened your last bahamas phone number library five emails. Bundle this group of customers. You want to give these customers one or two more chances to convert and become committed to you.
1. Set up a win-back campaign for your inactive subscribers
It may sound crazy, but set up a campaign specifically for your inactive subscribers. You want to give these customers another chance to make a purchase from you. To do this, you start a so-called 'win-back' campaign to win these customers back. The customers are already familiar with your webshop, but still need a little push to make another purchase. A series of e-mails for this group of customers is not a bad idea. Think of an e-mail with the title 'we miss you' and give your subscriber a 5% discount, for example. Is your subscriber not convinced? Then send another e-mail a week later, but with a 10% discount or free shipping.
2. See what group of inactive subscribers you have left
Does the order not come at all? Even after various discounts and offers? Then you can say that your customer is no longer interested and then it is best to delete the e-mail address from your database. This group of inactive subscribers will lower your open, click and conversion ratio. In addition, they are no longer interested in your webshop. The best thing is to say goodbye to them.
