11 Types of Buyer Motivation: What Makes People Buy?
Posted: Mon Jan 06, 2025 10:11 am
Buyer motivation is different for each person when shopping, and each type of motivation is activated by the presence of certain types of triggers.
When selling a product or service, your ultimate goal is to satisfy the buyer’s motivations — whether that’s the discomfort of their current situation.
Or it could be dissatisfaction with their current solution.
Whatever the reasons, you want to sell to this class of buyers who are motivated to generate revenue and grow your business.
What is Buyer Motivation?
Buyer motivation is the reasons or incentives that trigger a person to make a purchase. This can be influenced by a variety of factors, including practical needs, emotional desires, and social pressures.
Understanding buyer motivation is important for businesses because it can help them tailor their marketing and sales efforts to better appeal to their target audience and increase conversions.
For example, if a person is motivated to purchase a product to solve a practical problem, a business might emphasize the functionality or usefulness of the product in its marketing materials.
Scrabble tiles forming "Go For It" on a white background
On the other hand, if a person is motivated to feel good or increase their social status by purchasing a product, a business may focus on the emotional or social benefits of the product.
There are many different theories and models that attempt to explain buyer motivation, but it is important to remember that people's motivations are complex and can vary greatly from person to person.
Ultimately, the key to understanding buyer motivation is knowing your target audience and what drives them to buy.
11 Types of Buyer Motivation
Let's see why people actually buy!
1. Practical Needs
People may be motivated to buy a product or service to meet a practical need or solve a problem. pakistan whatsapp phone number For example, a person may buy a new computer because their old computer no longer works properly.
This type of motivation is often triggered by the need to complete a specific task or achieve a practical result .
Businesses can appeal to this type of motivation by emphasizing the functional benefits of their product or service and showing how those benefits can solve a specific problem or need for customers.
2. Emotional Desires
Customers sometimes purchase a product to satisfy an emotional desire or to achieve a personal goal . For example, a person may buy a new outfit to feel more confident or to celebrate a special occasion.
This motivation is driven by a desire to feel a certain way or to achieve a personal or emotional outcome .
In this case, it is best for businesses to demonstrate how they can meet customers' emotional desires or goals.
When selling a product or service, your ultimate goal is to satisfy the buyer’s motivations — whether that’s the discomfort of their current situation.
Or it could be dissatisfaction with their current solution.
Whatever the reasons, you want to sell to this class of buyers who are motivated to generate revenue and grow your business.
What is Buyer Motivation?
Buyer motivation is the reasons or incentives that trigger a person to make a purchase. This can be influenced by a variety of factors, including practical needs, emotional desires, and social pressures.
Understanding buyer motivation is important for businesses because it can help them tailor their marketing and sales efforts to better appeal to their target audience and increase conversions.
For example, if a person is motivated to purchase a product to solve a practical problem, a business might emphasize the functionality or usefulness of the product in its marketing materials.
Scrabble tiles forming "Go For It" on a white background
On the other hand, if a person is motivated to feel good or increase their social status by purchasing a product, a business may focus on the emotional or social benefits of the product.
There are many different theories and models that attempt to explain buyer motivation, but it is important to remember that people's motivations are complex and can vary greatly from person to person.
Ultimately, the key to understanding buyer motivation is knowing your target audience and what drives them to buy.
11 Types of Buyer Motivation
Let's see why people actually buy!
1. Practical Needs
People may be motivated to buy a product or service to meet a practical need or solve a problem. pakistan whatsapp phone number For example, a person may buy a new computer because their old computer no longer works properly.
This type of motivation is often triggered by the need to complete a specific task or achieve a practical result .
Businesses can appeal to this type of motivation by emphasizing the functional benefits of their product or service and showing how those benefits can solve a specific problem or need for customers.
2. Emotional Desires
Customers sometimes purchase a product to satisfy an emotional desire or to achieve a personal goal . For example, a person may buy a new outfit to feel more confident or to celebrate a special occasion.
This motivation is driven by a desire to feel a certain way or to achieve a personal or emotional outcome .
In this case, it is best for businesses to demonstrate how they can meet customers' emotional desires or goals.