12+1 Tips to Boost Lead Generation
Posted: Wed Dec 04, 2024 3:51 am
If there is one thing we can all agree on, it is that the importance of generating quality greece phone number list leads for sales and the growth of our B2B business is now greater than ever.
When preparing our future strategy, we must start by reflecting on what worked for the business before 2020 and, more importantly, what didn’t. It has been a complicated and uncertain year for everyone, B2B businesses have undergone many changes and technology has evolved rapidly. Let’s rescue the marketing activities that worked and see how we can adapt and improve them in a Digital Transformation context.
Agencies specializing in professional lead generation such as PGR have had to adapt to the constant evolution in the way we access B2B leads. In order to help you boost your business acquisition plans and prepare your commercial strategy for the future, our lead generation experts have identified these 13 key tips to execute.
TIPS TO BOOST LEAD GENERATION
1. The web at the center of the strategy
Your corporate website is the showcase of your business. Stop ignoring its real power. Make it beautiful and user-friendly, make sure it reflects your company's vision, mission and values, fill it with valuable and relevant content for your prospects that will keep your visitors coming back for more.
2. Support your decisions with data
To generate the best leads, you need to know as accurately as possible who your audience is and what they respond to best. From your current customers' behavioral data and website analytics, to your campaign results and unique website visitors, they represent a vital data source at your fingertips. Use it!
3. Bet on digital outbound methodologies
Outbound marketing activities offer the possibility of generating brand awareness and driving traffic to your website continuously and silently. Although we should always focus on the quality of potential clients we attract over quantity, a well-executed outbound marketing strategy that responds to a good definition of our buyer persona will do wonders to attract and convert the leads attracted by your web content.
4. Apply intelligence to social networks
Social media helps attract thousands of new potential customers, so you need to have a consistent and relevant presence. Encourage conversation with stories and videos, build relationships through influencer, affiliate and partner marketing campaigns, experiment with the best Social Selling techniques , promote and defend the people in your company and capitalize on their engagement by driving traffic to your website with every post.
5. The power of personalization
With a lot of data comes a lot of responsibility, in the sense that if you know what your audience wants, you must customize the production of your marketing and content pieces to meet their specific needs. Start by personalizing landing pages and URLs, segment your audience by vertical, and use personalization software to deliver tailored experiences at scale.
6. Analyze your website's performance and the behavior of your visitors
If you're not already using a web analytics tool, you could be missing out on a wealth of opportunities to improve your website's performance and conversion rates. Analytics will help you see where there's room for improvement, which pages are performing best, understand your top referral channels, and much more.
7. Optimize your website to convert
Using the results of your analysis, implement a conversion rate optimization (CRO) strategy that encourages each and every website visitor to respond to your calls to action. The design, placement of your CTAs, and the length of your forms are all elements that play a crucial role in converting your traffic.
8. Keep up to date with the changing world of SEO
To generate leads in the future, you must first optimize your website to meet the online search needs of B2B buyers. The changes in SEO today, from the rise in voice, image, and mobile searches to the growing demand for SERP Position Zero, throw up a lot of aspects to consider. Stay up to date and don’t be left behind!
When preparing our future strategy, we must start by reflecting on what worked for the business before 2020 and, more importantly, what didn’t. It has been a complicated and uncertain year for everyone, B2B businesses have undergone many changes and technology has evolved rapidly. Let’s rescue the marketing activities that worked and see how we can adapt and improve them in a Digital Transformation context.
Agencies specializing in professional lead generation such as PGR have had to adapt to the constant evolution in the way we access B2B leads. In order to help you boost your business acquisition plans and prepare your commercial strategy for the future, our lead generation experts have identified these 13 key tips to execute.
TIPS TO BOOST LEAD GENERATION
1. The web at the center of the strategy
Your corporate website is the showcase of your business. Stop ignoring its real power. Make it beautiful and user-friendly, make sure it reflects your company's vision, mission and values, fill it with valuable and relevant content for your prospects that will keep your visitors coming back for more.
2. Support your decisions with data
To generate the best leads, you need to know as accurately as possible who your audience is and what they respond to best. From your current customers' behavioral data and website analytics, to your campaign results and unique website visitors, they represent a vital data source at your fingertips. Use it!
3. Bet on digital outbound methodologies
Outbound marketing activities offer the possibility of generating brand awareness and driving traffic to your website continuously and silently. Although we should always focus on the quality of potential clients we attract over quantity, a well-executed outbound marketing strategy that responds to a good definition of our buyer persona will do wonders to attract and convert the leads attracted by your web content.
4. Apply intelligence to social networks
Social media helps attract thousands of new potential customers, so you need to have a consistent and relevant presence. Encourage conversation with stories and videos, build relationships through influencer, affiliate and partner marketing campaigns, experiment with the best Social Selling techniques , promote and defend the people in your company and capitalize on their engagement by driving traffic to your website with every post.
5. The power of personalization
With a lot of data comes a lot of responsibility, in the sense that if you know what your audience wants, you must customize the production of your marketing and content pieces to meet their specific needs. Start by personalizing landing pages and URLs, segment your audience by vertical, and use personalization software to deliver tailored experiences at scale.
6. Analyze your website's performance and the behavior of your visitors
If you're not already using a web analytics tool, you could be missing out on a wealth of opportunities to improve your website's performance and conversion rates. Analytics will help you see where there's room for improvement, which pages are performing best, understand your top referral channels, and much more.
7. Optimize your website to convert
Using the results of your analysis, implement a conversion rate optimization (CRO) strategy that encourages each and every website visitor to respond to your calls to action. The design, placement of your CTAs, and the length of your forms are all elements that play a crucial role in converting your traffic.
8. Keep up to date with the changing world of SEO
To generate leads in the future, you must first optimize your website to meet the online search needs of B2B buyers. The changes in SEO today, from the rise in voice, image, and mobile searches to the growing demand for SERP Position Zero, throw up a lot of aspects to consider. Stay up to date and don’t be left behind!