What will happen to the human component with Marketing automation?
Posted: Wed Jan 29, 2025 9:16 am
Automation vs. Human: Who Wins?
Marketers of the world, rest assured: the machines will not revolt and steal our jobs! Maybe.
The human component is fundamental, the process of setting up and creating, in short the entire initial setup of landing pages and emails , pop -ups , persuasive copy (fundamental and I will never stop saying it!), deciding how to boost your business with our doctor database react and predicting every single behavior of the contacts and analyzing all the Big Data are certainly not components to be underestimated and above all it is not something that one person can do alone; or at least they cannot do it quickly.
The Little Flaw of Automation Tools
Most of the Tools that offer complete Marketing Automation solutions , being "aggregators" of features, suffer from a small defect that we can, without a doubt in most cases, turn a blind eye to. The problem is that having multiple functions they are not, so to speak, the top of the range; obviously they will not be the best landing page or email editors , they will not be the pop -ups and banners developed by hand by a professional... but it does not matter, usually the level is very high and the assistance they offer is excellent so no big deal.
Since in Italy the percentage of those who use Marketing Automation is well below the 10% threshold compared to Americans who are well over 50%, the only thought that comes to mind is.
Marketers of the world, rest assured: the machines will not revolt and steal our jobs! Maybe.
The human component is fundamental, the process of setting up and creating, in short the entire initial setup of landing pages and emails , pop -ups , persuasive copy (fundamental and I will never stop saying it!), deciding how to boost your business with our doctor database react and predicting every single behavior of the contacts and analyzing all the Big Data are certainly not components to be underestimated and above all it is not something that one person can do alone; or at least they cannot do it quickly.
The Little Flaw of Automation Tools
Most of the Tools that offer complete Marketing Automation solutions , being "aggregators" of features, suffer from a small defect that we can, without a doubt in most cases, turn a blind eye to. The problem is that having multiple functions they are not, so to speak, the top of the range; obviously they will not be the best landing page or email editors , they will not be the pop -ups and banners developed by hand by a professional... but it does not matter, usually the level is very high and the assistance they offer is excellent so no big deal.
Since in Italy the percentage of those who use Marketing Automation is well below the 10% threshold compared to Americans who are well over 50%, the only thought that comes to mind is.