Expand the keyword to understand what people want
Posted: Wed Jan 29, 2025 9:29 am
The beauty of the new SEO tools is precisely this: they help you discover how many people search for that keyword and what economic investment is hidden behind a keyword , but not only that. We need to go further.
The real usefulness, at least from my personal point of view as a web writer, concerns the investigation that can be done upstream. To define what meaning lies behind the signifier. For example, people who search for marketing with stockholder database SEO on Google , in reality, what do they want from you? The first answer comes from the search engine's correlates .
Main Keyword: An Example of Correlations on Google SERPs
An example of correlations in the serp.
The results page always gives you a lot of data to analyze. First you find searches related to the main one, a good source to understand that people want to know what it is about , and therefore they look for basic definitions. Then the interest unravels through more precise and detailed definitions:
What is ranking.
On-site optimization.
Difference with the concept of SEM.
Then there is an indication regarding courses. That strikes me, especially if I connect this query with the box above: there are books. This suggests that a good portion of people are interested in the training aspect, in how to learn to do SEO and what to study. Is this enough to work in the right direction?
No, it is clear that, as useful as it is, this function is very limiting to expand the main keyword to the maximum. But what is the right way to analyze and exploit the main keyword ? I know this one.
The real usefulness, at least from my personal point of view as a web writer, concerns the investigation that can be done upstream. To define what meaning lies behind the signifier. For example, people who search for marketing with stockholder database SEO on Google , in reality, what do they want from you? The first answer comes from the search engine's correlates .
Main Keyword: An Example of Correlations on Google SERPs
An example of correlations in the serp.
The results page always gives you a lot of data to analyze. First you find searches related to the main one, a good source to understand that people want to know what it is about , and therefore they look for basic definitions. Then the interest unravels through more precise and detailed definitions:
What is ranking.
On-site optimization.
Difference with the concept of SEM.
Then there is an indication regarding courses. That strikes me, especially if I connect this query with the box above: there are books. This suggests that a good portion of people are interested in the training aspect, in how to learn to do SEO and what to study. Is this enough to work in the right direction?
No, it is clear that, as useful as it is, this function is very limiting to expand the main keyword to the maximum. But what is the right way to analyze and exploit the main keyword ? I know this one.