Why the senior market is important
Posted: Thu Jan 30, 2025 8:27 am
The senior market is a huge market that continues to expand and is a treasure trove of business opportunities.
As of October 1, 2021, the population of people aged 65 and over is 36.21 million, accounting for approximately 30% of Japan's population ( 2022 White Paper on the Aging Society, p. 1 ). The elderly population is expected to continue to grow, and the senior market is expected to reach 100 trillion yen in 2025 ( according to Mizuho Corporate Bank's Industry Research Department ).
In addition, digitalization is progressing rapidly even among the senior generation, so it is essential to utilize digital marketing such as web advertising and SNS advertising. Make effective use of digital marketing, which is expected to have a high advertising effect, to create more effective creatives.
2. Senior marketing approach
When engaging in senior marketing, it is important to understand and senegal consumer email list utilize two different approaches. Let's take a closer look at each approach.
2.1 Approaching seniors directly
The first step is to approach seniors directly.
Traditionally, the main way to approach seniors was through offline means such as newspaper advertisements and flyers.
However, in recent years, even the senior generation has been using smartphones to access websites and social media, and it has become increasingly important to promote branding and products and services to these so-called digital seniors.
As of October 1, 2021, the population of people aged 65 and over is 36.21 million, accounting for approximately 30% of Japan's population ( 2022 White Paper on the Aging Society, p. 1 ). The elderly population is expected to continue to grow, and the senior market is expected to reach 100 trillion yen in 2025 ( according to Mizuho Corporate Bank's Industry Research Department ).
In addition, digitalization is progressing rapidly even among the senior generation, so it is essential to utilize digital marketing such as web advertising and SNS advertising. Make effective use of digital marketing, which is expected to have a high advertising effect, to create more effective creatives.
2. Senior marketing approach
When engaging in senior marketing, it is important to understand and senegal consumer email list utilize two different approaches. Let's take a closer look at each approach.
2.1 Approaching seniors directly
The first step is to approach seniors directly.
Traditionally, the main way to approach seniors was through offline means such as newspaper advertisements and flyers.
However, in recent years, even the senior generation has been using smartphones to access websites and social media, and it has become increasingly important to promote branding and products and services to these so-called digital seniors.