Optimizing loading speed: an essential KPI
Posted: Mon Jun 30, 2025 9:14 am
A fast site is a site appreciated by Google and spain telegram data your visitors:
Let's compress images , avoid unnecessary scripts.
Let's measure regularly with PageSpeed Insights or Lighthouse.
Let's aim for a green score (ideally 90+ on mobile) to provide frictionless navigation.
Speed directly affects bounce rate and user satisfaction .
Screenshot of Google PageSpeed Insights for noqode.fr, showing a Performance score of 95, Accessibility of 100, Best Practices of 100, and SEO of 100.
Example of a Google PageSpeed Insights report for noqode.fr, showing a high performance score
SXO Approach: How to optimize your site for Search Experience Optimization?
For a solid SXO strategy, it is important to combine technical optimization , quality content and user consideration at every stage. Here are some areas to explore:
Analyze user needs
Surveys and direct feedback : Ask your visitors via email, online chat, or social media to understand their expectations and potential bottlenecks.
Behavioral Data : Use Google Analytics, Hotjar, or other tools to identify popular pages, time spent on site, and bounce rate.
Qualitative approach : Pay particular attention to spontaneous feedback (e.g. messages in a contact form) which often reveal more specific needs or obstacles to conversion.
Improve the content
Logical structure : Use H2, H3 tags, bulleted lists and short paragraphs to make it easier to read.
Relevant keywords : Target queries related to your users' search intent, without over-optimizing. Think “semantics” rather than just repeating keywords.
Depth and added value : Present figures, case studies , or concrete tutorials. This way, the Internet user quickly understands why your content stands out from that of competitors.
Optimize performance
Loading speed : Compress your images, use efficient hosting, and clean up your scripts to reduce display time.
Mobile compatibility : Regularly check that your site displays perfectly on smartphones and tablets. Responsive design improves user satisfaction and SEO.
Let's compress images , avoid unnecessary scripts.
Let's measure regularly with PageSpeed Insights or Lighthouse.
Let's aim for a green score (ideally 90+ on mobile) to provide frictionless navigation.
Speed directly affects bounce rate and user satisfaction .
Screenshot of Google PageSpeed Insights for noqode.fr, showing a Performance score of 95, Accessibility of 100, Best Practices of 100, and SEO of 100.
Example of a Google PageSpeed Insights report for noqode.fr, showing a high performance score
SXO Approach: How to optimize your site for Search Experience Optimization?
For a solid SXO strategy, it is important to combine technical optimization , quality content and user consideration at every stage. Here are some areas to explore:
Analyze user needs
Surveys and direct feedback : Ask your visitors via email, online chat, or social media to understand their expectations and potential bottlenecks.
Behavioral Data : Use Google Analytics, Hotjar, or other tools to identify popular pages, time spent on site, and bounce rate.
Qualitative approach : Pay particular attention to spontaneous feedback (e.g. messages in a contact form) which often reveal more specific needs or obstacles to conversion.
Improve the content
Logical structure : Use H2, H3 tags, bulleted lists and short paragraphs to make it easier to read.
Relevant keywords : Target queries related to your users' search intent, without over-optimizing. Think “semantics” rather than just repeating keywords.
Depth and added value : Present figures, case studies , or concrete tutorials. This way, the Internet user quickly understands why your content stands out from that of competitors.
Optimize performance
Loading speed : Compress your images, use efficient hosting, and clean up your scripts to reduce display time.
Mobile compatibility : Regularly check that your site displays perfectly on smartphones and tablets. Responsive design improves user satisfaction and SEO.