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YouTube , the platform that promised to overtake television

Posted: Thu Dec 12, 2024 4:06 am
YouTube, that tool where we all started uploading our birthday videos and other crazy things thinking they would never be seen.

YouTube, the place where all the world's music videos compete to get millions of views.

YouTube…

YouTube is a website that was born no less than 13 years ago. It may not albania whatsapp number data 5 million seem like much, but it is true that despite its short life in the last decade it has become one of the most powerful websites for brands and content creators. Why? For what? And more importantly, how can I as a company use this tool to obtain some kind of benefit?

In this article I will focus mainly on answering this last question.

YouTube as a website has had its moments of glory and decline. This tool took a while to arrive in Spain, and it was not until five years ago when brands in our country began to realise the powerful tool that content creators had in their hands; they influenced people and therefore their consumption habits. All they had to do was pay the content creator and they saved the time spent recording and hiring external audiovisual producers. Easy, simple and effective.

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However, today, as with everything, this platform has become a bit obsolete due to its misuse and the number of changes that the company has generated over time. However, despite not being the pot of gold it was a few years ago, it is still a very good place to get new clients and influence different 'targets' . How to do it? There are different ways.