In the first month after its launch, FUFUSOUL sold 3,000 of its main products. In less than half a year, its sales excee
Posted: Thu Dec 12, 2024 4:55 am
In the first month after its launch, FUFUSOUL sold 3,000 of its main products. In less than half a year, its sales exceeded 5 million yuan, and the brand gradually gained momentum.
After reaching a certain scale, the brand opened a Tmall flagship store to build the list of kuwait whatsapp phone numbersattributes of its products and focus on the gift market - after all, when it comes to gift-giving, a certain premium is more easily accepted by users.
It is reported that compared with other platforms, FUFUSOUL has a higher repurchase rate on Tmall. At present, the brand has begun to pay attention to the outbreak of holiday scenes such as 520, Chinese Valentine's Day, Christmas, and New Year's Day, and conducts story-telling marketing around the sense of holiday rituals.
“Creating original IP is like rolling a snowball”
Whether it is Disney, Marvel Universe, Pokémon, Rilakkuma, Demon Slayer, etc., the foreign IP development and operation system is already very mature, with IP first and product second, and more consumers are willing to accept this model. However, when the IP has not yet gained a certain reputation, it is not easy to get consumers to pay for an original IP.
“When consumers come into contact with an original IP, they may like it very much, or they may not be interested in it at all. Plush toys and trendy toys are not categories that passively follow commercial trends. Product appeal is very important. Secondly, the spiritual core of the product will be an important part of the brand barrier.” Yang Gaoxiao introduced that FUFUSOUL’s product iteration and IP creation are parallel.
In one year, FUFUSOUL has created more than 30 SKUs, launching products in different colors and limited editions every season, and expanding the influence of its IP by collaborating with different artists.
Recently, the brand cooperated with Waldorf Astoria Beijing to launch a fufu-themed afternoon tea, using more than 100 dolls to create a 4-meter-high Christmas tree. It is reported that the brand has launched multiple offline art exhibitions to attract consumers to check in and increase links with consumers.
In his opinion, creating an original IP is like rolling a snowball. Once the momentum has accumulated to a certain level, it will suddenly switch to a growth curve and the brand will grow exponentially.
After reaching a certain scale, the brand opened a Tmall flagship store to build the list of kuwait whatsapp phone numbersattributes of its products and focus on the gift market - after all, when it comes to gift-giving, a certain premium is more easily accepted by users.
It is reported that compared with other platforms, FUFUSOUL has a higher repurchase rate on Tmall. At present, the brand has begun to pay attention to the outbreak of holiday scenes such as 520, Chinese Valentine's Day, Christmas, and New Year's Day, and conducts story-telling marketing around the sense of holiday rituals.
“Creating original IP is like rolling a snowball”
Whether it is Disney, Marvel Universe, Pokémon, Rilakkuma, Demon Slayer, etc., the foreign IP development and operation system is already very mature, with IP first and product second, and more consumers are willing to accept this model. However, when the IP has not yet gained a certain reputation, it is not easy to get consumers to pay for an original IP.
“When consumers come into contact with an original IP, they may like it very much, or they may not be interested in it at all. Plush toys and trendy toys are not categories that passively follow commercial trends. Product appeal is very important. Secondly, the spiritual core of the product will be an important part of the brand barrier.” Yang Gaoxiao introduced that FUFUSOUL’s product iteration and IP creation are parallel.
In one year, FUFUSOUL has created more than 30 SKUs, launching products in different colors and limited editions every season, and expanding the influence of its IP by collaborating with different artists.
Recently, the brand cooperated with Waldorf Astoria Beijing to launch a fufu-themed afternoon tea, using more than 100 dolls to create a 4-meter-high Christmas tree. It is reported that the brand has launched multiple offline art exhibitions to attract consumers to check in and increase links with consumers.
In his opinion, creating an original IP is like rolling a snowball. Once the momentum has accumulated to a certain level, it will suddenly switch to a growth curve and the brand will grow exponentially.