The talk will be given by Germán list of telegram users in australia Piñeiro, an entrepreneur who is also a marketing consultant and founder of the 'Iniciativas Virtuales' group. A blogger and columnist specialising in online marketing, he has a blog that receives more than 25,000 visits a month The Department of Employment and Local Development wants to make 'ElPunto' a permanent forum for ideas and projects in which content that can generate debates, proposals and alternatives that can be put into practice can be included.
“It is not just about broadening the perspective of the attendees on the different topics that arise, but also offering solutions to specific questions,” explains Miguel Cócera. In this first presentation, we have sought to highlight those aspects that, from a strategic and operational point of view, an effective online marketing plan must contain and the way of integration that must exist between them to obtain an adequate level of return on investment. Search engine marketing and positioning, social media and PR, work methodology, market studies, affiliate marketing, online reputation management or content marketing are essential concepts in the comprehensive 2.0 communication strategy.
The Councillor for Local Development believes that “the graphs, projections and presentations in various formats can be a good starting point for a subsequent group reflection on the topics addressed in the presentation. What we are trying to do is to arouse interest and, at the same time, encourage the exchange of experiences to optimise the visibility of businesses on the Internet”, he points out.
