Younger, more human, more demanding and with a unique ability to identify and penalize those brands that leave aside the emotional coverage that underlies today. Is Penguin the enemy of online marketing ? No. In this dynamic, versatile, ubiquitous and changing network, the new Google Penguin will penalize any content strategy in which there is no balance between metrics, link exchanges… SEO optimization work and quality.
Why Google Penguin…
It is more than clear that, as we have belgium telegram data progressed through the Social Media maturation cycle and, when all aspects of our personality are exposed through our profiles in social networks, we have also been building a universe in which competition is fierce and the demands of "creating constantly and in a planned manner" are urgent.
Google Penguin penalizes excessive SEO work (over-optimization) and also penalizes the usual promotional techniques based on the creation of content lacking any quality in which links are established to derive traffic towards a brand, without any impact, attraction or emotion being involved.
It also penalizes the lack of quality, the absence of coherence between titles and content, the lack of commitment to the needs of others and, in general, any strategy designed to save us the journey along the path of building solid, emotional and feedback-based links.
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And… As expected, following the “wise” guidelines of its predecessor, Google Penguin also leaves no room for duplicate content.
In short, we are entering a new era in relation to new companies and online businesses. At the present time, quality content and content marketing continue to advance in their leadership.
Only those contents in which opinion and genuine nature are combined with the appropriate use of SEO optimization tools and resources such as link building, will be able to follow the path of influence and growth.
