If we talk about local organizations, they can 99 acres database use other methods of promotion, such as printed leaflets. In advertising materials, it is necessary to indicate contact information, including links to social networks. This increases organic traffic to the site, which contributes to the effectiveness of the main activities implemented within the framework of local SEO.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Most often, people search for information about goods and services online. This means that the presence of a company's website in regional search results contributes to a significant increase in customer flow and helps business development.
Six Reasons to Do Local SEO:
Large number of local clients.
Internet users resort to search engines every day to find the right organization in their city.
The development of local search is clearly demonstrated by research by Searchengineland and Business2community:
96% of PC owners have ever searched for local businesses online;
46% of all Google queries are location-dependent;
64% of internet users say search engines are their primary way of finding information about local businesses;
50% of local searches are looking for business information (such as a business address or phone number).
Local search marketing is targeted and timely.
Most often, local searches are used to find a product or service that a person is interested in right now. And while some users will search for a specific company, many will consider all the options offered. Accordingly, for local organizations, local SEO is a way to offer customers what they are interested in, exactly when they need it.
High conversion of local advertising channels.
Catalogs contain all the basic information about the company: name, area of activity, address and phone number. Local catalogs often occupy the first positions in the search for the corresponding region. By publishing in them, companies receive a higher conversion rate than when using other types of advertising. Almost every second client who contacts the organization concludes a real deal.
Large volume of mobile traffic.
More and more people are accessing the Internet via phones and tablets. Local SEO is designed for both traditional and mobile search, which means that the company will not miss its client, no matter what device he uses.
High return on investment.
Classic advertising channels (local press, printed leaflets, mailings, etc.) require much more time and money than search engine promotion. Having a website in the TOP of regional search results allows a company to attract new clients without additional investments. Therefore, local SEO is considered one of the most cost-effective promotion methods.
The growing importance of Internet search.
Traditional information carriers such as newspapers and magazines are gradually becoming a thing of the past. According to VTsIOM, 80% of young Russians prefer to get their news from online media. Local newspapers continue to be published, but their readership is decreasing every year. But online search, including as a way to learn about regional companies, is becoming increasingly popular.
