The height is not too big, about 250 pixels.
Add search if the site has a lot of text, other pages and more than 10 products.
It is not recommended to use H1 – H6 tags, as this may negatively affect optimization. The fewer fonts in the heading, the better. Ideally, there should be one.
Rules for formatting the header block
Source: shutterstock.com
6 Rules for Designing an HTML Header
To successfully promote your resource, consider the following points:
The height of the header should not paytm database interfere with the perception of the content. The optimal height for information platforms is from 100 to 200 pixels. And for business cards, presentations and landing pages - a little more.
Never display contacts and name as an image. Use only text so that the search engine can perceive it.
Make HTML site headers. A header that consists entirely of flash animation or images will only complicate your work. Want to stand out? No problem. To do this, it is enough to unobtrusively use dynamic elements in the design that work on scripts.
If all pages of a resource have the same H1 heading, this will hinder its promotion.
Don't display the menu as images or embed the horizontal menu in Flash. Use text only. Otherwise, when you need to make any changes to the menu items, you will most likely have difficulties.
Don't use a lot of graphics, flash and heavy images. They make the site difficult and slow to load, and also irritate many users.
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Features of the header for different types of websites
Header for Personal Branding
If you are a celebrity, an authority, or the owner of your own private company, make sure that your website visitors understand this at first glance. Since you are a brand, dedicate the header of the resource to your personality.
To quickly gain recognition, build relationships, and create a sense of belonging, include a photo of a happy, smiling person in your header.
Even though readers have never met you in real life, by repeatedly viewing the photograph they will feel like you are a good friend.
In a beautiful website header for branding a person, it is best to use a name, logo, and photographs.
Header for business branding
Developers of corporate Internet sites should understand that the name and logo at the top of the page will not “blow up” the Internet.
One of the most popular modern solutions is to minimize the header and raise the content area. Another design move is to completely abandon the header block. After all, frankly speaking, the logo does not help in convincing potential partners, buyers, clients.
The design of an Internet platform intended for business promotion should be simple and minimalistic. Often it is enough to add only a tagline and a logo, avoiding everything unnecessary and useless.
The most important thing is that the header 100% copes with its tasks and instantly informs clients about the purpose of the resource.
