However, there are those who think that advertising only serves to sell. If you think so too, you are wrong. In fact, there are many social marketing campaigns that are carried out for non-profit purposes. And they also manage to generate a huge impact. With what objective? In some cases, to raise awareness. In others, to make problems visible.
Video campaigns, different actions on social list of afghanistan consumer email networks, graphics, collaborations... Social causes or campaigns that aim to raise awareness among the population are more useful than you might think. So much so that many of the best advertising campaigns cover this topic. Do you remember any?
Whatever campaigns you may have thought of, they all have one thing in common. And it's not the objective, but the format.
Chances are, every idea that has popped into your head is about videos. And it's no wonder, considering that video is the perfect combination of information, images and words. Which has led it to become the Internet's biggest hook.
As you know, this type of content creates more memories and helps people understand what is being shown more easily. That is why this format is often used when it comes to transmitting such powerful messages.
But what about graphics? If 90% of users' purchasing decisions are conditioned by visual content, why focus all your efforts on creating videos?
TABLE OF CONTENTS
The greenest banners
1.- Save Santa's Home, Greenpeace
2.- WWF, Haze Emergency Appeal
3.- WWF, Ask a Canadian to care
4.- Recycle
5.- Earth Hour, WWF
Visual content also generates emotions
The greenest banners
As you can see in the image at the top of the post, neither videos nor music are essential to make an impact on the minds of users. In fact, a single image without even text is capable of achieving the same effect that could be achieved with video content.
So, it's time to stop giving all the credit to the video and focus more on the images. Following the example of the first image, WWF Spain achieved what it wanted: to raise awareness among the population about the excesses of cutting down trees. And this was achieved through the image you have seen. It is clear, striking, it represents how we are destroying the green lungs that sustain the planet and it has a tiny but striking and motivating claim: " Before it 's too late " .
