Thousands of emails are sent every day, making email marketing one of the main communication channels between companies and customers. In fact, this figure exceeds 144 billion emails per day . How do you prepare for all this information? Do you do anything special to stand out?
Winning email marketing strategies are successful because they achieve high opening rates. And without this first indicator being exceeded by far, you will not achieve your final objective: the conversion you have set for yourself: that a subscriber ends up becoming a client.
If you want to increase the effectiveness of your albania email list campaigns, you must implement winning email marketing strategies. And this requires time, tactics, analysis, studies and segmentation. A lot of segmentation.
TABLE OF CONTENTS
Winning email marketing strategies
1.- Personalize your emails without using the recipient's name
2.- The best content is the free one
3.- Free shipping achieves high conversion rates
4.- The power of subject lines
5.- Freebie in exchange for an email address
6.- Social networks + email marketing, the perfect combination
7.- Use email to notify users when there is stock
8.- Automate your shipments
9.- Fear of missing out
10.- Cross-Channel Perspective
Winning email marketing strategies
Below we identify 10 factors that you can exploit in your emailings to build winning email marketing strategies:
1.- Personalize your emails without using the recipient's name
Winning email marketing strategies: Amazon
Forget the usual “ Dear Javier .” Email greetings aren’t as effective as they seem. In fact, research from the Fox School suggests that this type of personalization could actually be detrimental.
The high level of concern that arises every day due to cyber security, phishing, identity theft or credit card fraud, forces many users to be more and more cautious. And it leads them to be suspicious of messages that include this type of greeting.
Emails that include the recipient's name in their subject line, on the other hand, perform differently. According to HubSpot, they have higher click-through rates than emails that don't.
An important element in successful email marketing strategies is the relationship between the user and the brand. Does the recipient trust your brand? Does he or she know who you are?
