Guide to creating email banners that work [+15 templates]
Posted: Thu Dec 12, 2024 9:57 am
email banner
Are you looking for a way to improve your email marketing and increase click-through rates? Maybe it's time to stop focusing on subject lines, sender names, or CTA positions and start optimizing your email banners.
Having an eye-catching email header can hook your readers and turn them from viewers into buyers. But nailing your email banner design isn't the easiest thing to do, especially when you have to compete with hundreds of other emails landing in your recipients' inboxes.
Luckily for you, we have some great tips you can add to your email banner ideas and turn them from no to yes.
Check out our email banner best practices and 15+ email header templates for inspiration—you can customize all of these templates with Venngage’s Banner Maker . No design experience needed.
START CREATING FOR FREE
Click to advance:
What is an email banner?
What to include in an email banner
How to create an email banner
Email Banner Design Best Practices
Email Banner Templates and Examples
Email Banner Design FAQ
What is an email banner?
An email banner – also known as an email header – is an image that appears at the top of your email. It helps introduce your company and set the tone of the message.
It's important not to confuse email banners with email signature List of Democratic Republic of the Congo Consumer Email banners, which are found at the bottom of an email and often contain, well, your email signature, as well as links to your social media accounts, the Unsubscribe button, etc.
Here is an example of an email banner:
Email Banner Ecommerce Marketing Banner
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The company name “Connex Ecommerce Solution” is prominently printed to the left of the banner, and there are several icons indicating what the email is about.
You can customize this email banner template to announce your latest blog post, your eCommerce store's latest discount, and more.
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What to include in an email banner
An email banner can be as simple as this example from The Hustle email newsletter :
unnamed
which is literally just the name of the newsletter. Here's how it looks when combined with the email introduction:
Screenshot-2021-10-27-at-9.53.02-AM
Or it can be as complicated as this one from Kwizig:
Email Banner
which uses a lot of Halloween-related icons and illustrations, as well as marketing copy to promote the Premium upgrade discount.
All of this goes to show that what goes into an email banner varies and depends largely on the industry, type of email, and recipient. That said, there are certain elements you should consider adding when creating an email banner.
Brand and logo
Much like The Hustle's email, you can keep your email banner minimalistic by using only your brand name. Make sure it's prominent and noticeable so people know who the email they're reading is from (it should be obvious from the email sender, but it's always good to reiterate your brand).
Also include your brand logo , unless it is also your brand name (as is the case with The Hustle).
Related :
Top 10 Branding Tools for Businesses
10 Business Name Ideas + Tools to Create a Better Brand
20 Best Free Logo Makers for 2021
Brand colors
Chances are your brand has a color palette that sets it apart from the competition. If you want to make sure your followers or customers know it’s you, then your email banner should always shout out your brand colors .
This also helps new brands and businesses to increase brand awareness among their growing customer base.
It's easy to apply your brand colors to your email banner when you design with Venngage. My Brand Kit will automatically pull in your brand colors and logos:
Are you looking for a way to improve your email marketing and increase click-through rates? Maybe it's time to stop focusing on subject lines, sender names, or CTA positions and start optimizing your email banners.
Having an eye-catching email header can hook your readers and turn them from viewers into buyers. But nailing your email banner design isn't the easiest thing to do, especially when you have to compete with hundreds of other emails landing in your recipients' inboxes.
Luckily for you, we have some great tips you can add to your email banner ideas and turn them from no to yes.
Check out our email banner best practices and 15+ email header templates for inspiration—you can customize all of these templates with Venngage’s Banner Maker . No design experience needed.
START CREATING FOR FREE
Click to advance:
What is an email banner?
What to include in an email banner
How to create an email banner
Email Banner Design Best Practices
Email Banner Templates and Examples
Email Banner Design FAQ
What is an email banner?
An email banner – also known as an email header – is an image that appears at the top of your email. It helps introduce your company and set the tone of the message.
It's important not to confuse email banners with email signature List of Democratic Republic of the Congo Consumer Email banners, which are found at the bottom of an email and often contain, well, your email signature, as well as links to your social media accounts, the Unsubscribe button, etc.
Here is an example of an email banner:
Email Banner Ecommerce Marketing Banner
START CREATING FOR FREE
The company name “Connex Ecommerce Solution” is prominently printed to the left of the banner, and there are several icons indicating what the email is about.
You can customize this email banner template to announce your latest blog post, your eCommerce store's latest discount, and more.
Back to index
What to include in an email banner
An email banner can be as simple as this example from The Hustle email newsletter :
unnamed
which is literally just the name of the newsletter. Here's how it looks when combined with the email introduction:
Screenshot-2021-10-27-at-9.53.02-AM
Or it can be as complicated as this one from Kwizig:
Email Banner
which uses a lot of Halloween-related icons and illustrations, as well as marketing copy to promote the Premium upgrade discount.
All of this goes to show that what goes into an email banner varies and depends largely on the industry, type of email, and recipient. That said, there are certain elements you should consider adding when creating an email banner.
Brand and logo
Much like The Hustle's email, you can keep your email banner minimalistic by using only your brand name. Make sure it's prominent and noticeable so people know who the email they're reading is from (it should be obvious from the email sender, but it's always good to reiterate your brand).
Also include your brand logo , unless it is also your brand name (as is the case with The Hustle).
Related :
Top 10 Branding Tools for Businesses
10 Business Name Ideas + Tools to Create a Better Brand
20 Best Free Logo Makers for 2021
Brand colors
Chances are your brand has a color palette that sets it apart from the competition. If you want to make sure your followers or customers know it’s you, then your email banner should always shout out your brand colors .
This also helps new brands and businesses to increase brand awareness among their growing customer base.
It's easy to apply your brand colors to your email banner when you design with Venngage. My Brand Kit will automatically pull in your brand colors and logos: