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What is a webinar and how does it work? [Beginner's Guide]

Posted: Thu Dec 12, 2024 10:06 am
by bappy5
What is a webinar?

With a global pandemic taking over the world and forcing people to work from home, webinars have seen a resurgence in popularity and everyday use. Learn here what a webinar is and why and how you can do one.

Over the past decade (especially in the past few months), webinars have become an essential tool for educating students and potential clients, generating leads or new business contacts , as well as keeping a large online audience engaged.

If you are new to webinars, you are probably wondering…

What is it?
How does a webinar work?
Why are webinars so effective?
What are the different types of webinars?
How to create and organize a webinar?
In this guide, I'm going to give you a crash course on what a webinar is, how to do one, and plenty of real-world examples that will answer all your questions about webinars .

Let's get started!

What is a webinar? Definition of webinar:
According to Merriam-Webster , a webinar is “a live, online educational presentation during which participating viewers may submit questions and comments.”

Thinking about this definition, you might be wondering, “Well, Denmark Email List what is a seminar?” Definition of Seminar : “a meeting to give and discuss information.”

Webinars are events, video presentations , workshops, seminars, training sessions, or classroom talks that are conducted online and delivered using webinar conferencing software.

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What makes webinars stand out is that they are a common form of two-way communication, where attendees and presenters give, receive and share information in real time.

A webinar is different from a webcast. Webcasts are pre-recorded sessions that are broadcast online (e.g. TV or YouTube). While webinars are primarily live sessions that allow real-time interaction between the presenter and the attendees.

For example, here is a live webinar you can find on the Venngage blog about “ Infographic Design ” that is held every day:

What is a webinar?

Hosting webinars has a wealth of uses and benefits, but before we dive into how to create a webinar, it’s important to first understand how and why webinars work.

I know what a webinar is, but how do webinars work?
As mentioned above, webinars are interactive online sessions where presenters and attendees can have two-way communication at the same time it happens.

Webinars benefit presenters by allowing them to share documents of any type with their attendees, directly within the online webinar platform. These include: voice notes, videos, presentations, and other documents.

Webinars have a multitude of uses (often business-related), but the biggest and most important use of webinars is to educate and engage an audience (both large and small).

Your audience could be anyone from new or former clients, industry colleagues, or even students in your classroom.

This means that webinars are useful for virtually any industry where communication with the audience is a key factor for both personal and professional success.

Webinars can also help you:
Educate your audience about your business and offerings.
Build authority in your industry or niche.
Show your product and its features to your customers.
Integrate new customers to your product .
Train employees, both new and existing.
Generate leads for your business.
For example, in the marketing world — webinars are primarily used to generate leads.

Here's an example of a webinar Venngage conducted to help our current clients visualize their ideas and generate qualified leads :

Growth By Content Webinar Banner

If you are a communications professional and you are looking for an effective way to interact with your team and clients , I highly recommend this webinar.

If you are new to webinars, a great way to familiarize yourself with them is to attend other webinars and take notes (more on this later).

The online webinar shown above was recorded live the first time and is now a recording on our website generating new leads daily.