There is a growing awareness of what online marketing strategies should be like. This involves identifying the most suitable email marketing software or the best platforms for generating landing pages adapted to all devices.
However, mistakes are always made and if not resolved quickly and effectively, they will end up turning into dramas for many brands . Below we show you some of the digital marketing tragedies in 2016 and the reasons why they occurred:
TABLE OF CONTENTS
1.- Hawkers, the biggest digital sale leads andorra email address marketing tragedy in 2016
A quick reaction from Hawkers executives
2.- Total Beauty Oprah Winfrey or Whoopi Goldberg?
3.- Snowz a skin whitening pill
4.- US Department of Justice too involved in elections
5.- MTV Australia and American English
1.- Hawkers, the biggest digital marketing tragedy in 2016
Digital marketing tragedies in 2016: Hawkers
2016 has been a difficult year for relations between the United States and Mexico. The American giant has experienced an election year in which the winning candidate has promised to expel Mexican immigrants and build a wall on the border between the two countries.
A situation that has angered millions of Mexicans living in the United States, as well as those who remain in Mexico. An anger that was aggravated by a message on Twitter from one of the most provocative and, at the same time, successful brands on the Spanish Internet: Hawkers.
The community manager of the glasses company wanted to make a joke that was not understood: a tweet with the following message: " Mexicans, put on these glasses so that your swollen eyes don't show tomorrow when the wall is being built ."
The mistake could have been passed off as one of the many mistakes that are made when playing with humour and irony. But everything got complicated when people like Sergio Pérez, F1 driver decided to withdraw his support for the brand because he considered this comment very offensive. The worst thing is that it was the image of Hawkers in Mexico .
