There is always the possibility that certain emails will not reach your recipients and bounce. In fact, a high bounce rate is the perfect indicator that something is wrong with your database. However, in addition to the different types of bounces, it is also advisable to know what the essential metrics for email marketing are.
This will make it easier for you to find the real problem angola email list that is causing your campaign to fail to achieve the expected objectives and solve it. Many people may confuse bounced emails with emails ignored by the user . But they are not the same thing.
To make things clear, we explain below the main types of email bounces and how to avoid them:
TABLE OF CONTENTS
Types of email bounces
1. Hard bounces or Hard Bounce
Some of the reasons why Hard Bounce email bounces occur are:
2. Soft bounces or SoftBounce
Within this category of soft bounces are these types of errors
How to avoid email bounces
Types of email bounces
email bounces
First of all, do you know how to calculate your email bounce rate? You need to subtract the number of emails sent from the number of emails delivered. After this operation, you need to divide this figure again by the total number of emails sent. Don't forget that the result is always shown as a percentage.
This percentage has a potential impact on the opening rate. The infographic above shows 10 of the reasons why email bounces occur. To know how to avoid them, it is important to know the most common types of errors that cause emails not to reach their destination. They are usually divided into two categories: hard bounces and soft bounces.
