Should you internalize or go through an SEO agency?
Posted: Sat Dec 14, 2024 7:20 am
Natural referencing (SEO) is an increasingly important issue for companies that want to improve their presence on the Web. In fact, more than 60% of web marketing specialists make it a priority to increase their positioning and traffic coming from SEO. Some try to do everything in-house and others turn to an SEO agency. In this article, we will see the questions to ask yourself to know if it is better to internalize your natural referencing or if you should rather entrust everything to an SEO agency .
Questions to ask yourself before internalizing
What SEO resources do you need?
Did you know that to implement an effective SEO phone number database australia strategy, you need to use several specific skills, including a web editor, a translator, a web analyst, and possibly a programmer (backend and/or front end). Indeed, natural referencing consists of creating relevant content for your target audience and optimizing it for search engine robots.
We wrote an article on the criteria (in our opinion) for choosing a good SEO agency and it explains that a good SEO agency must have all these experts in its teams who each have specific skills. It's the same if you decide to internalize. You must therefore take into account the different trades and see which ones are essential for your business.
What budget are you willing to invest in your SEO team?
You can imagine that all these people will have to be paid and supervised if you want your SEO strategy to be effective . Without going into the details of salaries for each specialty, keep in mind that the amount devoted to SEO for your company can quickly rise and that once hired, you will have to be able to fill your employees' schedules.
Questions to ask yourself before internalizing
What SEO resources do you need?
Did you know that to implement an effective SEO phone number database australia strategy, you need to use several specific skills, including a web editor, a translator, a web analyst, and possibly a programmer (backend and/or front end). Indeed, natural referencing consists of creating relevant content for your target audience and optimizing it for search engine robots.
We wrote an article on the criteria (in our opinion) for choosing a good SEO agency and it explains that a good SEO agency must have all these experts in its teams who each have specific skills. It's the same if you decide to internalize. You must therefore take into account the different trades and see which ones are essential for your business.
What budget are you willing to invest in your SEO team?
You can imagine that all these people will have to be paid and supervised if you want your SEO strategy to be effective . Without going into the details of salaries for each specialty, keep in mind that the amount devoted to SEO for your company can quickly rise and that once hired, you will have to be able to fill your employees' schedules.