How to digitize commercial activity
Posted: Sat Dec 14, 2024 8:23 am
There are many CRMs on the market and all of them are here to make your life easier, for you and your teams.
And we are no longer talking about automation (which we cannot discredit as it also makes our lives much easier), but about having all the processes and activities in one place.
The benefits that a good CRM can provide are endless, but the most important is to have an alignment between departments in which they can share and work together on data and information.
“Find out what would happen if you worked with a CRM right now in your company”
An example would be with the coordination of the components of the commercial team.
Let's imagine that our sales team is made up of 3 people. Given the current situation, everyone is at home, so there has to be a lot of communication between them.
Without a digitalized commercial activity, the 3 of them would have to be constantly talking to each other to know which potential clients they are dealing with, where they are with each of them, who they are going to attack... so that there is control and good organization, right?
And right now you might be thinking, “Yeah, what do you mean by that?”
Well, I want to tell you this: Your sales team is wasting their time.
With a good CRM and having your sales activities digitalized, this would not email list france happen to you. The work of your salespeople would be much easier and more fluid, because all the data and all the necessary information would be stored in the same program, in the same place. Therefore, you would be sharing information between the different departments of your company, ensuring that each professional contributes the best of themselves to attract new clients.
You may also be interested in: “ CRM for B2B: How to optimize your sales force ”
Simply from that page, they could see what they are doing, they could see what kind of contact they have had with potential clients, what point they are at in the sales process, how the account is progressing, whether they have already arranged to meet or not, when their next meeting is pending... with just one movement (and without having to leave their home).
1.2. Digitalized commercial activity as a sales booster
It is clear that a CRM does not solve all problems (completely true), but it does help many others.
The important weight is on the commercial activities carried out by the sales department or team. After all, they are the ones responsible for generating business and, as a result, obtaining benefits for the organization.
And we are no longer talking about automation (which we cannot discredit as it also makes our lives much easier), but about having all the processes and activities in one place.
The benefits that a good CRM can provide are endless, but the most important is to have an alignment between departments in which they can share and work together on data and information.
“Find out what would happen if you worked with a CRM right now in your company”
An example would be with the coordination of the components of the commercial team.
Let's imagine that our sales team is made up of 3 people. Given the current situation, everyone is at home, so there has to be a lot of communication between them.
Without a digitalized commercial activity, the 3 of them would have to be constantly talking to each other to know which potential clients they are dealing with, where they are with each of them, who they are going to attack... so that there is control and good organization, right?
And right now you might be thinking, “Yeah, what do you mean by that?”
Well, I want to tell you this: Your sales team is wasting their time.
With a good CRM and having your sales activities digitalized, this would not email list france happen to you. The work of your salespeople would be much easier and more fluid, because all the data and all the necessary information would be stored in the same program, in the same place. Therefore, you would be sharing information between the different departments of your company, ensuring that each professional contributes the best of themselves to attract new clients.
You may also be interested in: “ CRM for B2B: How to optimize your sales force ”
Simply from that page, they could see what they are doing, they could see what kind of contact they have had with potential clients, what point they are at in the sales process, how the account is progressing, whether they have already arranged to meet or not, when their next meeting is pending... with just one movement (and without having to leave their home).
1.2. Digitalized commercial activity as a sales booster
It is clear that a CRM does not solve all problems (completely true), but it does help many others.
The important weight is on the commercial activities carried out by the sales department or team. After all, they are the ones responsible for generating business and, as a result, obtaining benefits for the organization.