Growth hacking : It is a process that consists of using phone number database malaysia experiments, metrics and innovative, creative and low-cost marketing techniques to boost the growth of a company's customer base.
HubSpot : Leading inbound marketing platform worldwide, with marketing, sales and CRM software , which helps companies and organizations automate their processes and turn their website into a commercial tool to attract visitors, leads and customers.
Interaction : Traditional marketing was based on one-way communication, but inbound marketing seeks engagement with customers and interaction through content.
Journey : The buyer 's journey is the process of active research that a person does on the Internet when making a purchase. There are 3 stages: exploration, consideration and decision.
Keyword : Keywords are the terms that users use in search engines to find information online. Choosing keywords is important for SEO positioning of content and for reaching the buyer persona .
KPI : A Key Performance Indicator (KPI) is a metric that helps evaluate the performance of marketing strategies or actions. These units of measurement indicate our level of performance based on previously set objectives.
