Avoid the feeling of commercialism
Posted: Sat Dec 14, 2024 9:29 am
Linked to the two previous points, a marketing email should avoid an excessively commercial tone as much as possible, even though that is the ultimate goal of any company.
First of all, the email must somehow answer the phone number database uk questions raised by your lead or potential client , so it is better to provide value and avoid excessive anxiety by going directly to a sales pitch.
The key to email marketing is to keep the communication flowing and not to abruptly close or cut off the interaction. The use of “Do not reply” is a fairly common detail in sales emails, but very annoying for recipients, because it gives them the feeling that you do not really take their opinions into account.
5. Share quality content about your company
Email marketing revolves around the quality of the message , which is why we previously (in point 3) recommended writing an impactful subject line that is faithful to the content of the email. However, everything will fall flat if you don't link it to the company's content strategy .
In a single message, you can share various educational and informative materials about your brand so that recipients can expand their knowledge and make informed purchasing decisions, whether with success stories, downloadable guides, blog posts, etc. These contents will be suggested according to the lead profile, previously segmented and included in a specific group of recipients.
First of all, the email must somehow answer the phone number database uk questions raised by your lead or potential client , so it is better to provide value and avoid excessive anxiety by going directly to a sales pitch.
The key to email marketing is to keep the communication flowing and not to abruptly close or cut off the interaction. The use of “Do not reply” is a fairly common detail in sales emails, but very annoying for recipients, because it gives them the feeling that you do not really take their opinions into account.
5. Share quality content about your company
Email marketing revolves around the quality of the message , which is why we previously (in point 3) recommended writing an impactful subject line that is faithful to the content of the email. However, everything will fall flat if you don't link it to the company's content strategy .
In a single message, you can share various educational and informative materials about your brand so that recipients can expand their knowledge and make informed purchasing decisions, whether with success stories, downloadable guides, blog posts, etc. These contents will be suggested according to the lead profile, previously segmented and included in a specific group of recipients.