When it comes to making a business transaction, sales executives may believe that the buyer already knows them, that is, they have been clients before, or they have been visited by a salesperson at some point. Is this enough to get them to buy from us again?
Research shows that only 25% of potential phone number databases customers who receive a sales communication are ready for a sale right away . Another 50% are potential customers who are not yet ready to buy (due to time, budget or need).
Providing constant information and being on their agenda is essential. Feeding those potential clients (lead nurturing) with email campaigns and content resources keeps them engaged.
We believe in the effectiveness of well-done email marketing because the data supports it. Emails continue to be one of the main marketing channels to stay connected with customers and, according to Campaign Monitor , this communication tool is the most effective for small businesses.
Let's take Tattoo Contract as an example, a company that provides comprehensive solutions for furnishing spaces (hotels, offices, retail, retirement homes and public places). Its clients hire its services on a project basis, so they maintain an intense but temporary relationship. That's why they need to refresh contact frequently and for this they have created a sector-specific newsletter.
