What strategy should my paid media business follow?
Posted: Sat Dec 14, 2024 10:15 am
At the search level, we can work on paid media campaigns with the aim of having our company or product appear in the top positions of the results offered by the most commonly used search engines (Google, Bing or AOL, among others). Here the platform par excellence is Google AdWords.
Which paid media platforms should I invest in?
Choosing the right platform for running CPC campaigns to capture leads filipinas telegram is the first thing we need to consider when developing a paid media strategy. To do this, we need to have a clear idea of the objective we want to achieve with the campaign and the type of audience we want to reach. These are some of the most commonly used platforms:

Google Ads: It is without a doubt the main player in a SEM strategy for businesses. The greatest advantage of working with the search engine par excellence in the digital world is that the investment (if your campaigns are well optimized) is guaranteed to be successful. Whether through Google Ads or Display, any user who has a need and searches for it on the Internet will be arriving at your website in just one click if your bid and keyword are appropriate. If your budget allows it, you can combine it with remarketing campaigns, making the user remember your brand or product for as long as you decide. Have you ever felt chased by the sneakers you saw on a page and that you would like to buy?
Facebook Ads: Facebook's advertising platform has evolved over time and is currently a very good option to give visibility to your company's content . The Facebook ecosystem allows you to configure your campaigns based on interests, demographic data or other very defined parameters that make it much easier to reach your potential client. You can focus the Paid media strategy through Facebook Ads with branding objectives, like campaigns to increase your community or with Facebook Leads Ads to reach potential clients through forms within the platform itself to subscribe to a newsletter, request a quote or establish contact, for example. These are, like Instagram Ads, platforms with a long history in B2C but that should not be overlooked in the industrial sector since they can complement our B2B marketing strategy with remarketing techniques, it allows us to create similar audiences ( lookalike ) from one already created or launch multiple ad formats to promote our products.
Instagram Ads: If your product is very visual, this is the most appropriate network for your promotional campaigns. Facebook's purchase means that control is carried out from the Business Manager of Mark Zuckerberg's network with practically the same segmentation and configuration possibilities as the latter. Mobile navigation and the high degree of engagement it obtains make it a bet to take into account for your campaigns.
LinkedIn Ads: Without a doubt the most professional social network. An ideal platform for
Which paid media platforms should I invest in?
Choosing the right platform for running CPC campaigns to capture leads filipinas telegram is the first thing we need to consider when developing a paid media strategy. To do this, we need to have a clear idea of the objective we want to achieve with the campaign and the type of audience we want to reach. These are some of the most commonly used platforms:

Google Ads: It is without a doubt the main player in a SEM strategy for businesses. The greatest advantage of working with the search engine par excellence in the digital world is that the investment (if your campaigns are well optimized) is guaranteed to be successful. Whether through Google Ads or Display, any user who has a need and searches for it on the Internet will be arriving at your website in just one click if your bid and keyword are appropriate. If your budget allows it, you can combine it with remarketing campaigns, making the user remember your brand or product for as long as you decide. Have you ever felt chased by the sneakers you saw on a page and that you would like to buy?
Facebook Ads: Facebook's advertising platform has evolved over time and is currently a very good option to give visibility to your company's content . The Facebook ecosystem allows you to configure your campaigns based on interests, demographic data or other very defined parameters that make it much easier to reach your potential client. You can focus the Paid media strategy through Facebook Ads with branding objectives, like campaigns to increase your community or with Facebook Leads Ads to reach potential clients through forms within the platform itself to subscribe to a newsletter, request a quote or establish contact, for example. These are, like Instagram Ads, platforms with a long history in B2C but that should not be overlooked in the industrial sector since they can complement our B2B marketing strategy with remarketing techniques, it allows us to create similar audiences ( lookalike ) from one already created or launch multiple ad formats to promote our products.
Instagram Ads: If your product is very visual, this is the most appropriate network for your promotional campaigns. Facebook's purchase means that control is carried out from the Business Manager of Mark Zuckerberg's network with practically the same segmentation and configuration possibilities as the latter. Mobile navigation and the high degree of engagement it obtains make it a bet to take into account for your campaigns.
LinkedIn Ads: Without a doubt the most professional social network. An ideal platform for