8 factors to consider when choosing your email marketing campaign software
Posted: Sun Dec 15, 2024 3:22 am
One of the main decisions you need to make in an email marketing strategy is the software you are going to use to ensure that your emails reach their recipients. In fact, a large part of the deliverability of an email marketing campaign depends on the platform used to send it .
The first decision is to rule out using email managers as a support for your email marketing strategy and opt for platforms such as MDirector . Email managers such as Gmail or Hotmail, in addition to not allowing multiple emails to be sent without triggering anti-spam detector alarms, lack important elements such as the guarantee of knowing what has been opened or statistical data on the links that the user has followed.
TABLE OF CONTENTS
What factors should you consider when choosing the right email marketing software?
1.- Shipping costs
2.- Scalability
3.- Customer service
4.- Language
5.- Software usability
6.- Statistical reports
7.- Ability to integrate with other tools
8.- Other value-added services
What factors should you consider when choosing iran number whatsapp the right email marketing software?
A proper reflection on the specific software to use involves an evaluation of the following 8 factors. Although none of them alone justify a decision for a software, the sum of all of them will help you make the right decision.
To do this, it is interesting to start with a template like the one shown in the graph above, in which each of the comparative factors is valued . The sum of all the values will lead you to decide which email marketing software is appropriate for your interests.
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The top 8 factors to consider are:
1.- Shipping costs
It is one of the most important variables and for many the element that guides the direction. However, it is essential to understand that the price must be related to the budget and resources you have available as well as the objectives you have set out to meet .
It is not the same if your company can use a specialized department to work on creatives internally or if, on the contrary, you do not have any technical knowledge. Therefore, the price must always be put in relation to the resources and needs that each specific software solves.
2.- Scalability
Companies often have to change suppliers because they are growing and the choice they made does not guarantee that growth. But it does not make sense to have to change suppliers every time your business improves.
For this reason, it is important to consider in advance the possible scalability of the software you are going to choose , a platform that can grow at the same time as your company, facilitating the possibility of increasing our business share.
3.- Customer service
No matter how simple the email marketing platform is, it is very likely that we will need help to get the most out of it. That is why it is important that the software you choose offers you a customer service department and that you know what support it offers.
For example, it is interesting to consider whether the platform regularly schedules online workshops for its clients on topics related to email marketing or, on the contrary, it is simply a software that does not have any customer support.
The first decision is to rule out using email managers as a support for your email marketing strategy and opt for platforms such as MDirector . Email managers such as Gmail or Hotmail, in addition to not allowing multiple emails to be sent without triggering anti-spam detector alarms, lack important elements such as the guarantee of knowing what has been opened or statistical data on the links that the user has followed.
TABLE OF CONTENTS
What factors should you consider when choosing the right email marketing software?
1.- Shipping costs
2.- Scalability
3.- Customer service
4.- Language
5.- Software usability
6.- Statistical reports
7.- Ability to integrate with other tools
8.- Other value-added services
What factors should you consider when choosing iran number whatsapp the right email marketing software?
A proper reflection on the specific software to use involves an evaluation of the following 8 factors. Although none of them alone justify a decision for a software, the sum of all of them will help you make the right decision.
To do this, it is interesting to start with a template like the one shown in the graph above, in which each of the comparative factors is valued . The sum of all the values will lead you to decide which email marketing software is appropriate for your interests.
[bannerHero]
The top 8 factors to consider are:
1.- Shipping costs
It is one of the most important variables and for many the element that guides the direction. However, it is essential to understand that the price must be related to the budget and resources you have available as well as the objectives you have set out to meet .
It is not the same if your company can use a specialized department to work on creatives internally or if, on the contrary, you do not have any technical knowledge. Therefore, the price must always be put in relation to the resources and needs that each specific software solves.
2.- Scalability
Companies often have to change suppliers because they are growing and the choice they made does not guarantee that growth. But it does not make sense to have to change suppliers every time your business improves.
For this reason, it is important to consider in advance the possible scalability of the software you are going to choose , a platform that can grow at the same time as your company, facilitating the possibility of increasing our business share.
3.- Customer service
No matter how simple the email marketing platform is, it is very likely that we will need help to get the most out of it. That is why it is important that the software you choose offers you a customer service department and that you know what support it offers.
For example, it is interesting to consider whether the platform regularly schedules online workshops for its clients on topics related to email marketing or, on the contrary, it is simply a software that does not have any customer support.