Increase your ecommerce sales with email marketing
Posted: Sun Dec 15, 2024 3:27 am
A good e-commerce site can help you increase your sales with proper use of email as both a promotional and sales channel.
In fact, according to a study by the Direct Marketing Association, email is the digital channel with the highest ROI percentage , above all other channels. That is why 30% of companies with e-commerce identify email as their main source of sales.
There are 3 main objectives that can be achieved with appropriate email marketing campaigns associated with your e-commerce site:
Attracting traffic and capturing leads.
The sales process itself , taking care of the conversion funnel.
Customer loyalty .
TABLE OF CONTENTS
Email marketing to capture the indonesia whatsapp number lead you are interested in
Email as a booster of the conversion funnel stages
Emails to recover abandoned carts
Take care of the messages during the sales process
Email marketing to capture the lead you are interested in
e-mail marketing e-commerce
The promotional email is intended to attract traffic to the online store . The key to success lies in having an updated and segmented list of registrations, for which it is important that the initial lead capture has been carried out in the ideal way, that is, a database in which permission marketing has been used and, if possible, user confirmation through the double opt-in procedure .
Only in this way will you be sure that the lead you obtain can go through the different stages of the conversion funnel that will lead them to become a loyal and repeat customer.
How can you get that coveted email that starts the whole process? This is where creativity comes into play, the game-changer that will help you fill your lists with interesting entries.
You must be creative at all points of contact with your potential client: subscription forms to a newsletter or a blog that accompanies the ecommerce, launching contests on social networks, calls to action throughout the online store or making available to users the download of valuable and exclusive content (pdf ebooks, infographics, manuals, etc.) in exchange for their email address.
In fact, according to a study by the Direct Marketing Association, email is the digital channel with the highest ROI percentage , above all other channels. That is why 30% of companies with e-commerce identify email as their main source of sales.
There are 3 main objectives that can be achieved with appropriate email marketing campaigns associated with your e-commerce site:
Attracting traffic and capturing leads.
The sales process itself , taking care of the conversion funnel.
Customer loyalty .
TABLE OF CONTENTS
Email marketing to capture the indonesia whatsapp number lead you are interested in
Email as a booster of the conversion funnel stages
Emails to recover abandoned carts
Take care of the messages during the sales process
Email marketing to capture the lead you are interested in
e-mail marketing e-commerce
The promotional email is intended to attract traffic to the online store . The key to success lies in having an updated and segmented list of registrations, for which it is important that the initial lead capture has been carried out in the ideal way, that is, a database in which permission marketing has been used and, if possible, user confirmation through the double opt-in procedure .
Only in this way will you be sure that the lead you obtain can go through the different stages of the conversion funnel that will lead them to become a loyal and repeat customer.
How can you get that coveted email that starts the whole process? This is where creativity comes into play, the game-changer that will help you fill your lists with interesting entries.
You must be creative at all points of contact with your potential client: subscription forms to a newsletter or a blog that accompanies the ecommerce, launching contests on social networks, calls to action throughout the online store or making available to users the download of valuable and exclusive content (pdf ebooks, infographics, manuals, etc.) in exchange for their email address.