Global communication strategies already include social networks
Posted: Sun Dec 15, 2024 5:33 am
Has the Internet changed the way we relate to each other? Or has our way of relating to each other transformed the Internet into Web 2.0? Whatever the case, today users are the main protagonists of the network. The content they generate in their blogs, forums and especially in their social networks make the Internet. This aspect is a fact that has not gone unnoticed within companies of any size.
At the beginning of 2010, Facebook overtook Google as the number one source of traffic for websites. At that time, several articles were saying that after the decade of the 2000s, which was dominated by Google, the 2010s would be Facebook's decade. After a few months, we can question this statement, not only because of the problems that chinese thailand data Facebook suffered due to its lack of transparency in its privacy policy , but also because specific social networks are gaining more and more ground in this cyberspace dominated by Facebook or MySpace.
As Carlos Castro Blanch explains in his article “How social networks change the lives of small businesses”, in a short time we have witnessed an expansion of specialized social networks in many areas and for any type of public.
As Germán Piñeiro Vázquez explains, social networks have generally transformed the purchasing process by adding to the detection of need, the search for options, the evaluation of the different options and the purchase itself; the aspects of use and opinion formation based on the results obtained and the feedback from social media based on the experience that complete the process. Thus, specific social networks can become a fundamental tool in online marketing in the 21st century.
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Focusing his analysis on the possibilities offered by these highly specialized social networks, such as the variety of segmentation offered and interaction with the consumer, Castro emphasizes a fundamental fact: being where our customers are in order to understand them and satisfy their needs. The author goes into depth and explains the importance of going further and studying the purchasing and consumption habits of users in order to be able to adapt as much as possible to customers. The author illustrates his idea with the case of Nike, which created a social network for runners. Nike found new and very valuable information not only about purchasing habits, but also about the use of the product by its customers. With this information, Nike can satisfy the needs of its customers and encourage the creation of a feeling of belonging to a community of runners around its brand.
At the beginning of 2010, Facebook overtook Google as the number one source of traffic for websites. At that time, several articles were saying that after the decade of the 2000s, which was dominated by Google, the 2010s would be Facebook's decade. After a few months, we can question this statement, not only because of the problems that chinese thailand data Facebook suffered due to its lack of transparency in its privacy policy , but also because specific social networks are gaining more and more ground in this cyberspace dominated by Facebook or MySpace.
As Carlos Castro Blanch explains in his article “How social networks change the lives of small businesses”, in a short time we have witnessed an expansion of specialized social networks in many areas and for any type of public.
As Germán Piñeiro Vázquez explains, social networks have generally transformed the purchasing process by adding to the detection of need, the search for options, the evaluation of the different options and the purchase itself; the aspects of use and opinion formation based on the results obtained and the feedback from social media based on the experience that complete the process. Thus, specific social networks can become a fundamental tool in online marketing in the 21st century.
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Focusing his analysis on the possibilities offered by these highly specialized social networks, such as the variety of segmentation offered and interaction with the consumer, Castro emphasizes a fundamental fact: being where our customers are in order to understand them and satisfy their needs. The author goes into depth and explains the importance of going further and studying the purchasing and consumption habits of users in order to be able to adapt as much as possible to customers. The author illustrates his idea with the case of Nike, which created a social network for runners. Nike found new and very valuable information not only about purchasing habits, but also about the use of the product by its customers. With this information, Nike can satisfy the needs of its customers and encourage the creation of a feeling of belonging to a community of runners around its brand.