Iyo Psychology Kuseri Kwekuti Sei Vanhu Vachinzwa Kushuvira Kutenga Zvinhu Zvitsva
Posted: Sun Dec 15, 2024 6:33 am
Semunhu, tine chido chekuda zvakawanda. Tinoda zvinopfuura zvatinazvo. Ndiwo maitiro akajairika emunhu. Kupfuura kazhinji, tinoratidza tsika iyi nenzira yekutenga zvinhu. Izvi zvinogona kuva zvepfungwa, zvenyama, kana chimwe chinhu. Aya ndiwo mashandiro anoita psychology yevanhu.
Iri ndiro ruzivo rwekuti nei vanhu vachinzwa kuda kutenga zvinhu zvitsva. Tichange tichienda nema psychology evanhu ava.
Mune chero mhando yekushambadzira, kunzwisisa iyo psychology yevanhu - vako vanogona kutenga vanogona kuwedzera Yakarurama Runyorwa rweNhamba dzeNhamba dzeNhamba kutengesa. Ikozvino, zviri kune vatengesi kuti vatendese vanhu uye kushandura vashanyi kuve vatengi vako kuti vatenge zvigadzirwa zvine chekuita nezvigadzirwa zvavanoda. Nenzira iyi, vanhu vanowanzotenga zvakawanda kana vachifurirwa nechigadzirwa chavanoda. Ndicho chikonzero nei mabhizinesi anounganidza yako yapfuura kutenga data kuita fungidziro pamusoro pezvaungade kutenga nguva inotevera. Izvi zvinogona kunyanya kushandiswa nemabhizinesi, asi dzimwe nguva, zvinogona kutsamwisa mutengi.
Psychology yevanhu vanogutsikana kutenga
Zvino, kunzwisisa vatengi vako kunogona kuita nyore kuti unzwisise psychology yevanhu sezvakataurwa muchinyorwa chakapfuura. Izvi zvinobatsira zvakanyanya kana iwe uchimhanya ANY! Hongu, ndinoreva. Chero mhando yebhizimisi. Makambani epamusoro uye ane mukurumbira kana maindasitiri akaita sehofori dzetekinoroji (Apple, Amazon, nevamwe vazhinji) vakakwanisa kusvika panzvimbo yavo yazvino nekunzwisisa zvavanoda uye zvavanoda kuburikidza nekugadzira hukama hwakasimba nevatengi.
Vanhu vanoda kutenga zvinhu. Zvingave zvechimiro, hupfumi, zvinotendwa, nezvimwe zvakawanda. Psychology yevanhu ndeyekuti kana paine mari yakawanda, vanozoshandisa yakawanda. Iyo yakakwirira mari, iyo yakakwirira ndiyo inoshandiswa. Vanhu vanotenga zvinhu kana vaine mari uye, kana vakagutsikana nechigadzirwa, vanozove zvinhu zvinogara zvichiitwa kukambani.
Iyo yakawanda mari - iyo yakawanda yekushandisa
Vamwe vanhu vanozochenjerera pamusoro pezvavari kutenga uye kazhinji pane kwete izvi zvinogona zvakare kutungamira mukutenga zvakanyanya kupfuura zvaunoda. Mumwe muenzaniso ungave - Fungidzira kuti wave kuda kutenga muchina wekugezesa imba yako kubva kuchitoro cheko. Vashandi vanoedza kukukurudzira kuti utenge zvigadzirwa zvine chekuita nedhishi. Nguva zhinji, unopedzisira wazvitenga. Saka, kunyangwe wanga usingade zvimwe zvinhu kuti ushandise dhishi yako yekusuka, iwe uchiri kutenga. Asi kazhinji chigadzirwa chekuwedzera chinoshanduka kuva chinhu chinobatsira uye dzimwe nguva kwete.
Ongororo dzinoratidza kuti zvatinotenda, pfungwa, manzwiro, uye maonero zvinogona kukanganisa zvatinotenga uye matengere atinozviita. Ikozvino, zvese zviri pasi kune vatengi kana vachifanira kutenga chigadzirwa kana kwete. Chinhu ndechekuti vanhu vanowanzotenga zvakawanda kana chigadzirwa chichitaridzika uye chinonzwa kuvimbisa. Zvekare, chimwe chezvinhu zvikuru kunzwisisa kwevatengi. Kune vamwe vanhu, social media inotikurudzira kutenga zvakawanda.
Kunyengetedza kana kufurira vanhu kuti vatenge chimwe chinhu, vatengesi vazhinji vanoshandisa exit intent tekinoroji. Exit intent popup inongova meseji inobuda inopa mukana wako mutengi mukana wekutenga zvigadzirwa zvavo, kunyorera kutsamba dzenhau, nezvimwe zvakawanda. Kubuda kwechinangwa popup kwave kuchizivikanwa kuwedzera kutengesa ne53%. Saka, tinogona kutaura kuti kubuda-chinangwa popup kwakagonesa vanhu vazhinji kutenga zvinhu. Aya mapop-ups akashandiswa zvakanyanya neCommerce saiti, uye vatengesi. Exit intent popup inoshanda chaizvo pamawebhusaiti, kunyanya eCommerce saiti . Kana iwe uri mushambadzi, unofanirwa kushandisa chishandiso ichi kuti uwedzere kutengesa kwako.
Buda muchinangwa popup psychology
Zvino, iwe unogona kunge uri kuwana mubvunzo wekuti ndiani anofurirwa zvakanyanya mukutenga. Mhinduro ndeyokuti, anenge munhu wose. Chero ani akatenga munguva pfupi yapfuura anogona kunge akakurudzirwa nezvigadzirwa zvine chekuita nazvo. Iye ari kutsvaga chimwe chinhu pawebhusaiti anogona zvakare kupesvedzerwa nema ads, social media posts, blogs, nezvimwe zvakawanda. Chinhu ndechekuti, zvisinei kuti unozviona sei, isu tese takafurirwa kutenga chimwe chinhu zvakananga kana zvisina kunanga.
Mubvunzo unotevera ndewokuti - chirwere here?
Mhinduro kumubvunzo uyu inobva pane zvimwe zvinhu. Zvinhu zvakaita sekuti zvinogoneka sei chigadzirwa, chiitiko chese, nezvimwe. Chiripo ndechekuti, kana vanhu vaine mari yakawanda kupfuura yavaida kuwana, vanenge vachitenga chimwe chinhu nguva dzese.
Inogona kunge iri hurwere kana iwe uri kutenga chimwe chinhu pamusoro pesimba rako rekutenga uye kana uri kutenga chimwe chinhu chinozopedzisira chave mukamuri rako repamusoro kune chimwe chinhu chenyama uye kana chiri chinhu chaicho, chinozopedzisira chisisashandiswe zvachose. Saka, vanhu vanofanira kuziva kusiyanisa pakati pezvavanoda nezvavanoda.
Mhedziso:
Iyo Psychology yevanhu chimwe chinhu chakaomarara icho kana chakanzwisiswa nemabhizinesi zvakanyanya chinogona kutungamira mukutengesa kukuru. Chimwe chinhu chinokosha chingava kuti vanhu vanovimba zvakadini nechigadzirwa ichocho. Makambani ese epamusoro nhasi ari pachinzvimbo chavo nekuda kwekuvimba kwevanhu.
Exit intent popup inzira inobatsira uye yakapusa yekugadzira kutengesa.
Iri ndiro ruzivo rwekuti nei vanhu vachinzwa kuda kutenga zvinhu zvitsva. Tichange tichienda nema psychology evanhu ava.
Mune chero mhando yekushambadzira, kunzwisisa iyo psychology yevanhu - vako vanogona kutenga vanogona kuwedzera Yakarurama Runyorwa rweNhamba dzeNhamba dzeNhamba kutengesa. Ikozvino, zviri kune vatengesi kuti vatendese vanhu uye kushandura vashanyi kuve vatengi vako kuti vatenge zvigadzirwa zvine chekuita nezvigadzirwa zvavanoda. Nenzira iyi, vanhu vanowanzotenga zvakawanda kana vachifurirwa nechigadzirwa chavanoda. Ndicho chikonzero nei mabhizinesi anounganidza yako yapfuura kutenga data kuita fungidziro pamusoro pezvaungade kutenga nguva inotevera. Izvi zvinogona kunyanya kushandiswa nemabhizinesi, asi dzimwe nguva, zvinogona kutsamwisa mutengi.
Psychology yevanhu vanogutsikana kutenga
Zvino, kunzwisisa vatengi vako kunogona kuita nyore kuti unzwisise psychology yevanhu sezvakataurwa muchinyorwa chakapfuura. Izvi zvinobatsira zvakanyanya kana iwe uchimhanya ANY! Hongu, ndinoreva. Chero mhando yebhizimisi. Makambani epamusoro uye ane mukurumbira kana maindasitiri akaita sehofori dzetekinoroji (Apple, Amazon, nevamwe vazhinji) vakakwanisa kusvika panzvimbo yavo yazvino nekunzwisisa zvavanoda uye zvavanoda kuburikidza nekugadzira hukama hwakasimba nevatengi.
Vanhu vanoda kutenga zvinhu. Zvingave zvechimiro, hupfumi, zvinotendwa, nezvimwe zvakawanda. Psychology yevanhu ndeyekuti kana paine mari yakawanda, vanozoshandisa yakawanda. Iyo yakakwirira mari, iyo yakakwirira ndiyo inoshandiswa. Vanhu vanotenga zvinhu kana vaine mari uye, kana vakagutsikana nechigadzirwa, vanozove zvinhu zvinogara zvichiitwa kukambani.
Iyo yakawanda mari - iyo yakawanda yekushandisa
Vamwe vanhu vanozochenjerera pamusoro pezvavari kutenga uye kazhinji pane kwete izvi zvinogona zvakare kutungamira mukutenga zvakanyanya kupfuura zvaunoda. Mumwe muenzaniso ungave - Fungidzira kuti wave kuda kutenga muchina wekugezesa imba yako kubva kuchitoro cheko. Vashandi vanoedza kukukurudzira kuti utenge zvigadzirwa zvine chekuita nedhishi. Nguva zhinji, unopedzisira wazvitenga. Saka, kunyangwe wanga usingade zvimwe zvinhu kuti ushandise dhishi yako yekusuka, iwe uchiri kutenga. Asi kazhinji chigadzirwa chekuwedzera chinoshanduka kuva chinhu chinobatsira uye dzimwe nguva kwete.
Ongororo dzinoratidza kuti zvatinotenda, pfungwa, manzwiro, uye maonero zvinogona kukanganisa zvatinotenga uye matengere atinozviita. Ikozvino, zvese zviri pasi kune vatengi kana vachifanira kutenga chigadzirwa kana kwete. Chinhu ndechekuti vanhu vanowanzotenga zvakawanda kana chigadzirwa chichitaridzika uye chinonzwa kuvimbisa. Zvekare, chimwe chezvinhu zvikuru kunzwisisa kwevatengi. Kune vamwe vanhu, social media inotikurudzira kutenga zvakawanda.
Kunyengetedza kana kufurira vanhu kuti vatenge chimwe chinhu, vatengesi vazhinji vanoshandisa exit intent tekinoroji. Exit intent popup inongova meseji inobuda inopa mukana wako mutengi mukana wekutenga zvigadzirwa zvavo, kunyorera kutsamba dzenhau, nezvimwe zvakawanda. Kubuda kwechinangwa popup kwave kuchizivikanwa kuwedzera kutengesa ne53%. Saka, tinogona kutaura kuti kubuda-chinangwa popup kwakagonesa vanhu vazhinji kutenga zvinhu. Aya mapop-ups akashandiswa zvakanyanya neCommerce saiti, uye vatengesi. Exit intent popup inoshanda chaizvo pamawebhusaiti, kunyanya eCommerce saiti . Kana iwe uri mushambadzi, unofanirwa kushandisa chishandiso ichi kuti uwedzere kutengesa kwako.
Buda muchinangwa popup psychology
Zvino, iwe unogona kunge uri kuwana mubvunzo wekuti ndiani anofurirwa zvakanyanya mukutenga. Mhinduro ndeyokuti, anenge munhu wose. Chero ani akatenga munguva pfupi yapfuura anogona kunge akakurudzirwa nezvigadzirwa zvine chekuita nazvo. Iye ari kutsvaga chimwe chinhu pawebhusaiti anogona zvakare kupesvedzerwa nema ads, social media posts, blogs, nezvimwe zvakawanda. Chinhu ndechekuti, zvisinei kuti unozviona sei, isu tese takafurirwa kutenga chimwe chinhu zvakananga kana zvisina kunanga.
Mubvunzo unotevera ndewokuti - chirwere here?
Mhinduro kumubvunzo uyu inobva pane zvimwe zvinhu. Zvinhu zvakaita sekuti zvinogoneka sei chigadzirwa, chiitiko chese, nezvimwe. Chiripo ndechekuti, kana vanhu vaine mari yakawanda kupfuura yavaida kuwana, vanenge vachitenga chimwe chinhu nguva dzese.
Inogona kunge iri hurwere kana iwe uri kutenga chimwe chinhu pamusoro pesimba rako rekutenga uye kana uri kutenga chimwe chinhu chinozopedzisira chave mukamuri rako repamusoro kune chimwe chinhu chenyama uye kana chiri chinhu chaicho, chinozopedzisira chisisashandiswe zvachose. Saka, vanhu vanofanira kuziva kusiyanisa pakati pezvavanoda nezvavanoda.
Mhedziso:
Iyo Psychology yevanhu chimwe chinhu chakaomarara icho kana chakanzwisiswa nemabhizinesi zvakanyanya chinogona kutungamira mukutengesa kukuru. Chimwe chinhu chinokosha chingava kuti vanhu vanovimba zvakadini nechigadzirwa ichocho. Makambani ese epamusoro nhasi ari pachinzvimbo chavo nekuda kwekuvimba kwevanhu.
Exit intent popup inzira inobatsira uye yakapusa yekugadzira kutengesa.