Conversion to online models, born survival
Posted: Sun Dec 15, 2024 6:55 am
The closure of local businesses is grabbing the attention of headlines and, above all, of neighbours, who see how little by little the traditional street-level shops and businesses are closing down in order to convert to online models.
But is this the real trend for SMEs in our country? Answering this question in a resounding way is a mistake. Obviously, neighbourhoods need a commercial network that continues to provide services and products to the residents and inhabitants of the streets that surround them. It is unthinkable to think that commercial premises have no place in the new form of society that is being created. In fact, there is a new awakening in the awareness of the neighbourhood shop, which must be student data protected, pampered and consumed as much as possible.
However, thinking that you only have to focus on lifting the shutter every morning is also a serious mistake. The conversion to online models has served as a lifeline for many, especially in terms of sales and contracting services.
Reaching someone on the other side of the city (not to mention other cities or even international customers) from an online shop window has been the lifeline for many business initiatives, which have seen how competing on the street was not enough when, through a screen, everything was just a click away.
At the product level, it is understandable. A package arrives at home or at the office with the product selected, avoiding having to go to a store on the other side of the city. But what about services?
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How many consultancies and agencies in Gijón offer services that may be of interest to companies and residents in the surrounding area? How many expert lawyers in Ávila could represent clients who are in other towns? How many moving companies in Toledo can provide services to residents of the capital?
Geographic mobility and the online processing of many administrative procedures have made it possible for these types of businesses to open their doors to a less local public than they did a few decades ago.
But is this the real trend for SMEs in our country? Answering this question in a resounding way is a mistake. Obviously, neighbourhoods need a commercial network that continues to provide services and products to the residents and inhabitants of the streets that surround them. It is unthinkable to think that commercial premises have no place in the new form of society that is being created. In fact, there is a new awakening in the awareness of the neighbourhood shop, which must be student data protected, pampered and consumed as much as possible.
However, thinking that you only have to focus on lifting the shutter every morning is also a serious mistake. The conversion to online models has served as a lifeline for many, especially in terms of sales and contracting services.
Reaching someone on the other side of the city (not to mention other cities or even international customers) from an online shop window has been the lifeline for many business initiatives, which have seen how competing on the street was not enough when, through a screen, everything was just a click away.
At the product level, it is understandable. A package arrives at home or at the office with the product selected, avoiding having to go to a store on the other side of the city. But what about services?
You may also be interested in: Smart SMS: The new E-goi product
How many consultancies and agencies in Gijón offer services that may be of interest to companies and residents in the surrounding area? How many expert lawyers in Ávila could represent clients who are in other towns? How many moving companies in Toledo can provide services to residents of the capital?
Geographic mobility and the online processing of many administrative procedures have made it possible for these types of businesses to open their doors to a less local public than they did a few decades ago.