Is your CRM strategy future-proof for Gen Z?
Posted: Sun Dec 15, 2024 7:00 am
In the marketing world, it’s no secret that a strong CRM strategy helps future-proof your business. After all, you’re in the business of retaining your customers and increasing their value and loyalty. But are you, as a CRM marketer, well-prepared to handle Generation Z?
In order to adapt a CRM strategy to Generation Z, it is important to understand this target group better. In this article, a number of characteristics of Gen Z are briefly explained, after which practical tips are given to make your CRM strategy future-proof.
Hurry up: 35% of consumers are already Generation Z
Generation Z is a much-discussed target group algeria phone number library in the marketing world. This generation was born between 1997 and 2012, although the definition sometimes differs per study. They are different from previous generations and therefore also require a different approach from the CRM angle. As a very experienced marketer, it strikes me that we know a lot about this target group, but our CRM strategy is not yet ready for it. That means hurrying up, because 35% of the Dutch population belongs to this generation and most of them are already consumers (read: 18 years or older).
Growing up in a digital world
Generation Z has grown up in a completely digital world and they are used to having access to the internet and digital media at all times. They are also called the 'mobile first' generation . This generation is surrounded by software, apps and social media. It is difficult for them to imagine what it would be like without having access to the internet and multiple digital channels at all times.
Where we used to have mainly radio, TV, print and internet, you now encounter countless digital channels. You also see that the 'traditional' social media are used more often by the older generations. However, a new channel is not certain of a long existence, because the competition does not lag behind. Generation Z attaches little value to a specific channel, but does to the number of channels.
In order to adapt a CRM strategy to Generation Z, it is important to understand this target group better. In this article, a number of characteristics of Gen Z are briefly explained, after which practical tips are given to make your CRM strategy future-proof.
Hurry up: 35% of consumers are already Generation Z
Generation Z is a much-discussed target group algeria phone number library in the marketing world. This generation was born between 1997 and 2012, although the definition sometimes differs per study. They are different from previous generations and therefore also require a different approach from the CRM angle. As a very experienced marketer, it strikes me that we know a lot about this target group, but our CRM strategy is not yet ready for it. That means hurrying up, because 35% of the Dutch population belongs to this generation and most of them are already consumers (read: 18 years or older).
Growing up in a digital world
Generation Z has grown up in a completely digital world and they are used to having access to the internet and digital media at all times. They are also called the 'mobile first' generation . This generation is surrounded by software, apps and social media. It is difficult for them to imagine what it would be like without having access to the internet and multiple digital channels at all times.
Where we used to have mainly radio, TV, print and internet, you now encounter countless digital channels. You also see that the 'traditional' social media are used more often by the older generations. However, a new channel is not certain of a long existence, because the competition does not lag behind. Generation Z attaches little value to a specific channel, but does to the number of channels.