Marketer: this is what you can learn from a bootcamp
Posted: Sun Dec 15, 2024 7:09 am
Column – Playing into scarcity and urgency, that’s what many marketers get results from. Because scarcity directs our attention. And that’s exactly what I thought about during a bootcamp. Will you read along?
In a row of four I lie with my colleagues in the wet grass on the ground. On a sports mat, mind you. Three times a minute of planking while in between we do half burpees , sprints, slam balls and leg dipping down . Well, such a boot camp is not nothing for the average office clerk.
Fortunately, we have a personal trainer argentina phone number library who encourages us to get the most out of ourselves. Not only that, because if you seek out your own limits, he will help us through it. Giving up is not an option.
So even when your arms are shaking, you feel like you can feel all your vertebrae separately and you only think about the fact that you don't want to be the first to give up, that's when he supports you. And he does that by counting down. Not from one second to one minute, but by counting back. Because that works a lot better psychologically, our personal trainer explained later.
Marketing Insight from the Trainer
At the moments when it gets tough, he calls out the time. So at thirty, twenty and ten seconds. And if you really threaten to give up, he counts the last seconds with you. So that you always reach the end goal. Sometimes a slogan like 'You can do it', 'Keep going' or 'You're almost there' comes through as an extra incentive.
In a row of four I lie with my colleagues in the wet grass on the ground. On a sports mat, mind you. Three times a minute of planking while in between we do half burpees , sprints, slam balls and leg dipping down . Well, such a boot camp is not nothing for the average office clerk.
Fortunately, we have a personal trainer argentina phone number library who encourages us to get the most out of ourselves. Not only that, because if you seek out your own limits, he will help us through it. Giving up is not an option.
So even when your arms are shaking, you feel like you can feel all your vertebrae separately and you only think about the fact that you don't want to be the first to give up, that's when he supports you. And he does that by counting down. Not from one second to one minute, but by counting back. Because that works a lot better psychologically, our personal trainer explained later.
Marketing Insight from the Trainer
At the moments when it gets tough, he calls out the time. So at thirty, twenty and ten seconds. And if you really threaten to give up, he counts the last seconds with you. So that you always reach the end goal. Sometimes a slogan like 'You can do it', 'Keep going' or 'You're almost there' comes through as an extra incentive.