However, for an online presence to be successful, it is not enough to simply female database appear on the Internet . If the goal is to make it pay off in the long term, it is essential to build a digital strategy that will promote companies as authorities within their niche . In this article, we will tell you how to achieve this.
When we talk about online or digital presence, we refer to the way in which a brand positions itself and communicates in the virtual environment. To build it, brands use different resources , such as social networks, websites, blogs and advertisements.
According to Digital Report 2023 —the latest report from We Are Social—, the number of internet users reaches 5.16 billion people, representing 64.4% of the world's population. In addition, the survey indicates that in Argentina, internet users between 16 and 64 years old spend an average of 9 hours a day online.
Far from being a mere anecdote, these figures highlight the importance of creating an online presence . By doing so, companies can:
Reach more people
Increase brand awareness
Analyze the perception that users have about your products and services
Generate new sales opportunities
Becoming an authority in the market
Differentiate yourself from the competition
At the same time, proper management of digital identity not only allows potential customers of a company to find it quickly, but also to learn about its history, interact with it and, ultimately, become brand advocates.
How to boost your brand's online presence
Now that we have defined what digital presence is, it is time to share with you some types that will help you give your brand the boost it needs.
Be present on social networks
In an increasingly digitalized world, social media is one of the most powerful tools. In fact, there is no large company that is not present on these platforms. However, when building profiles for your brand, it is essential that you think about which one or ones you should be present on .
If you're targeting a centennial or millennial audience, Instagram can't be left out of your strategy. But, if your target is an older audience, then you'll probably need a Facebook profile. Or, if you sell to other companies, you need to appear on LinkedIn.
However, once you decide where you are going to appear, don't abandon your profiles. Keep them constantly updated and interact with your followers, responding to their questions and even their criticisms .
Designing an intuitive and responsive website
In addition to creating profiles on the right social networks, it is important to have a website to build a successful online presence . Having one will allow you to present the story of the brand and its products and services, as well as advertise on search engines and publish valuable content for users.
When designing a website, it is important to ensure that it meets the factors that affect the User Experience (UX) , such as loading speed, information architecture, text readability, color contrast, and URL composition, among other issues. This way, it will offer simple, frictionless navigation.
