Usually, it is prioritized to attract massive numbers in a lead generation telemarketing sms phone number data campaign. The idea infused behind the focus on quantity over quality is that a higher number of leads brings higher sales. Saas businesses can convert them into paying customers, pushing them to the bottom of the sales funnel. It's also a great practice to use the best conference call services when holding a conference for your team so that they can communicate and interact more effectively.

But with the changing saas market scenarios, the view toward lead generation has changed. Going by data now, % of business owners go for quality leads rather than simply focusing on the high number of leads. In the current trend of lead generation in the saas sales process, marketers appreciate more on ring-qualified leads more, as these prospects have a higher probability of purchasing a product. When you focus on quality leads, it's easier to push them down to the sales funnels compared to the top of the funnel leads.